Author: James A. Pooler
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Save 10% Demographic Targeting: The Essential Role of Population Groups in Retail Marketing
James A. PoolerCurrent price €111.59Original price €123.99This title was first published in 2002: Retailers who ignore the demographics of their customers do so at their peril. Examining the role of age an...
View full detailsCurrent price €111.59Original price €123.99Save 10%
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