Author: Jean-Claude Usunier
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Higher Education Business: The Global Commodification of Higher Education
Jean-Claude UsunierCurrent price €81.89Original price €90.99Due to the explosive growth of student enrolment worldwide, higher education faces a global challenge of both numbers and missions. Public authorit...
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International and Cross-Cultural Business Research
Hester van HerkCurrent price €128.69Original price €142.99Successfully combining cross-cultural management and business research methods, this team of international authors provide much-needed coverage of ...
View full detailsCurrent price €128.69Original price €142.99Save 10% -
Business & Marketing Across Cultures
Jean-Claude UsunierCurrent price €135.89Original price €150.99In an increasingly interconnected and global business environment, it is crucial that businesses recognise how a better understanding of cultural d...
View full detailsCurrent price €135.89Original price €150.99Save 10% -
International and Cross-Cultural Business Research
Hester Van HerkCurrent price €50.39Original price €55.99Successfully combining cross-cultural management and business research methods, this team of international authors provide much-needed coverage of ...
View full detailsCurrent price €50.39Original price €55.99Save 10% -
Business & Marketing Across Cultures
Jean-Claude UsunierCurrent price €53.09Original price €58.99In an increasingly interconnected and global business environment, it is crucial that businesses recognise how a better understanding of cultural d...
View full detailsCurrent price €53.09Original price €58.99Save 10%