Author: Joao Heitor De Avila Santos

Brand Management in Digital and Sustainable Times is a book intended to serve as a reference guide for undergraduates, graduates, as well as profes...

Multi-Channel Marketing System: An Overview is a book is targeted to undergraduate and graduate students, as well as marketing professionals playin...

Entrepreneurship is the process of creating, developing, and managing a new business venture with the goal of making a profit or fulfilling a need ...

Consumer behavior refers to the actions and decisions made by individuals and households when purchasing goods and services. This book explores how...