Author: Manfred Bruhn
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Save 10% Customer-Dominant Logic: Customer-Dominant Management as a New Target in Relationship Marketing
Karsten HadwichCurrent price €92.69Original price €102.99This book provides a structured overview of Customer-Dominant Logic and formulates fundamental principles that form the basis for a realignment of ...
View full detailsCurrent price €92.69Original price €102.99Save 10% -
Save 10% Quality Management for Services: Handbook for Successful Quality Management. Principles Concepts Methods
Manfred BruhnCurrent price €74.69Original price €82.99This book provides assistance for ensuring and increasing service quality. Manfred Bruhn presents a holistic, scientifically based approach to qual...
View full detailsCurrent price €74.69Original price €82.99Save 10% -
Save 10% Marketing: Principles for Students and Practitioners
Manfred BruhnCurrent price €83.69Original price €92.99Learn about the principles of marketing a textbook for students and practitioners This textbook conveys the fundamental principles of marketin...
View full detailsCurrent price €83.69Original price €92.99Save 10% -
Save 10% Die Zusammenarbeit mit Agenturen bei der Integrierten Kommunikation: Anforderungen, Umsetzung und empirische Befunde aus Unternehmenssicht
Manfred BruhnCurrent price €42.29Original price €46.99Current price €42.29Original price €46.99Save 10%
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