Author: Mike Grigsby
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Save 12% Marketing Analytics: A Practical Guide to Improving Consumer Insights Using Data Techniques
Mike GrigsbyCurrent price €36.95Original price €41.99Who is most likely to buy and what is the best way to target them? How can I use both consumer analytics and modelling to improve the impact of mar...
View full detailsCurrent price €36.95Original price €41.99Save 12% -
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Wimbledon 2022: The official story of The Championships
Mike GrigsbyCurrent price €27.63Original price €32.50Who is most likely to buy and what is the best way to target them? How can I use both consumer analytics and modelling to improve the impact of mar...
View full detailsCurrent price €27.63Original price €32.50Save 15% -
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Marketing Analytics: A Practical Guide to Improving Consumer Insights Using Data Techniques
Mike GrigsbyCurrent price €29.59Original price €36.99Who is most likely to buy and what is the best way to target them? How can businesses improve strategy without identifying the key influencing fact...
View full detailsCurrent price €29.59Original price €36.99Save 20% -
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Advanced Customer Analytics: Targeting, Valuing, Segmenting and Loyalty Techniques
Mike GrigsbyCurrent price €38.71Original price €43.99Advanced Customer Analytics provides a clear guide to the specific analytical challenges faced by the retail sector. The book covers the nature and...
View full detailsCurrent price €38.71Original price €43.99Save 12%
