Author: Rajagopal

In a competitive marketplace, selling is performed using scientific methods of product presentation, advertising and various approaches drawn to ea...

Book & CD. This book examines how consumer behaviour is influenced in emerging markets by the marketing strategies of global firms and analyses...

This book examines and emphasizes the differences in marketing research designs across cultures, paying attention to differences between internatio...

Explaining consumer behavior today appears to be more complex than interpreting the conventional paradigm of perceptions, attitude, and behavior le...

There are two perspectives on enhancing the performance of managers - an outcome-based perspective and a behaviour-based perspective. The former pe...