Author: Rajagopal
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Save 12% Rebuilding Entrepreneurship at the Grassroots: Converging Divergent Factors of Society and Economy
RajagopalCurrent price €117.03Original price €132.99This book analyzes the impact of entrepreneurship, technology, and innovation on meeting chronic and recurring social challenges, such as poverty, ...
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Sales Dynamics: Thinking Outside the Box
RajagopalCurrent price €221.75Original price €251.99In a competitive marketplace, selling is performed using scientific methods of product presentation, advertising and various approaches drawn to ea...
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Consumer Behavior: Global Shifts & Local Effects
RajagopalCurrent price €218.23Original price €247.99Book & CD. This book examines how consumer behaviour is influenced in emerging markets by the marketing strategies of global firms and analyses...
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Marketing Research: Fundamentals, Process, and Implications
RajagopalCurrent price €222.60Original price €252.95This book examines and emphasizes the differences in marketing research designs across cultures, paying attention to differences between internatio...
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Consumers & Markets: Analyzing Behavioral Shifts & Emerging Challenges
David FloresCurrent price €190.95Original price €216.99Explaining consumer behavior today appears to be more complex than interpreting the conventional paradigm of perceptions, attitude, and behavior le...
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Crafting Managers: 100 Principles for the Excellent Manager
Jerry BanksCurrent price €198.88Original price €233.98There are two perspectives on enhancing the performance of managers - an outcome-based perspective and a behaviour-based perspective. The former pe...
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