Author: Shireen Smith
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Intellectual Property Revolution: Successfully manage your IP assets, protect your brand and add value to your business in the digital economy
Shireen SmithCurrent price €16.28Original price €18.50Current price €16.28Original price €18.50Save 12% -
Brand Tuned: The new rules of branding, strategy and intellectual property
Shireen SmithCurrent price €23.39Original price €25.99A brand is more than a snazzy logo but what else is there to consider when building a brand? Do you really need a brand for business success? And ...
View full detailsCurrent price €23.39Original price €25.99Save 10%
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