Author: Subroto Bagchi

What does it take to get your sales pitch absolutely right? Why does the power of persuasion rank higher than the power to convince? How can you di...

Unlike an operation to catch rabbits, trapping an elephant calls for expertise over enthusiasm. Those who hunt rabbits are rarely able to rope in e...

Everyone is a salesperson by some measure and selling is not a pushy, winner-take-all, macho act. It is an empathy-led, process-driven, knowledge-i...