Author: Ulrike Arnhold
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Save 10% User Generated Branding: Integrating User Generated Content into Brand Management
Ulrike ArnholdCurrent price €50.39Original price €55.99The increasing relevance of the internet has brought about significant change in me dia consumption, communication and social behaviour and thus e...
View full detailsCurrent price €50.39Original price €55.99Save 10%
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