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A01=Daniela Leonini
A01=Ghalia Boustani
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Age Group_Uncategorized
Author_Daniela Leonini
Author_Ghalia Boustani
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COP=United Kingdom
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softlaunch

A Fashion Retailers Guide to Thriving in Turbulent Times

English

By (author): Daniela Leonini Ghalia Boustani

By raising questions and providing scenarios for success, this book embraces fashion brand development in current turbulent retail environments. A brand must have an essence; it needs to respect a philosophy, abide by values and follow clear processes. A brands success and sustainability follow specific rules, nonetheless for fashion brands. But do fashion brand management rules apply in todays turbulent times? Acknowledging and going beyond branding theory, this book challenges knowledge and practices that have been guiding fashion retail brands for many years. Co-written by an academic researcher and a retail consultant with 30 years of experience, this practical guide offers not a process that fashion brands must follow, but potential avenues for survival in todays retail market and facing todays customers. Professionals and students of fashion retailing and branding will appreciate the detailed case studies that illustrate revisited concepts and thought-provoking suggestions on how to make decisions for an uncertain future.

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Current price €27.89
Original price €30.99
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A01=Daniela LeoniniA01=Ghalia BoustaniAge Group_UncategorizedAuthor_Daniela LeoniniAuthor_Ghalia Boustaniautomatic-updateCategory1=Non-FictionCategory=KCCategory=KJSCategory=KNPRCategory=KNSXCOP=United KingdomDelivery_Delivery within 10-20 working daysLanguage_EnglishPA=AvailablePrice_€20 to €50PS=Activesoftlaunch
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Product Details
  • Weight: 160g
  • Dimensions: 152 x 229mm
  • Publication Date: 01 Dec 2022
  • Publisher: Taylor & Francis Ltd
  • Publication City/Country: United Kingdom
  • Language: English
  • ISBN13: 9781032002255

About Daniela LeoniniGhalia Boustani

Ghalia Boustani is a researcher at Paris 1 Panthéon Sorbonne France and holds a doctorate from Ecole Supérieure des Affaires Lebanon. Her main research interest is in ephemeral retailing; after completing her first study on pop-up stores in the Middle East she has now focused her research on pop-up stores in Europe. Throughout her academic journey Ghalia has also worked closely with professionals and entrepreneurs on several projects that added value to her research. Daniela Leonini brings 30 years of experience in interior design and fashion to her work as a senior retail consultant advising start-ups and conglomerates alike on issues such as retail stores team recruitment and training and merchandising. Before opening her own consultancy Daniela had management roles at the Paris-based store Merci and Sézane the first French online brand. Beyond her strategy and marketing work she also designs home décor objects fabrics furniture and lamps.

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