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A01=Scott Thomson
A01=Shailin Dhar
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Author_Shailin Dhar
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A Marketer''s Guide to Digital Advertising: Transparency, Metrics, and Money

English

By (author): Scott Thomson Shailin Dhar

How can individual marketers and their teams navigate the complex issues that seem to overwhelm the digital advertising industry today? They can learn about the metrics worth using, the importance of measurement and the technology available. With contradictory rules surrounding data privacy, measurement constraints, changes to supply chains and other complexities often too difficult to approach, the world of marketing is more complex than ever before. A Marketer's Guide to Digital Advertising helps marketers navigate the complicated world of digital advertising by diving into the metrics, money and technology fueling the marketing industry. Digital advertising consultants Shailin Dhar and Scott Thomson outline the forces shaping the current digital landscape and the common responses from advertisers trying to design their digital strategy. Walking readers through the common missteps made within digital advertising, they provide useful insight into measurement and thoughtful alternatives to practices often found lower on a company's priorities list. A Marketer's Guide to Digital Advertising offers ways to minimize waste and improve outcomes for brands and their business partners. The book illuminates the gap between in-house marketing teams, agency professionals and tech partners whilst helping readers make sense of the way money flows through the global ad industry. See more
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Original price €38.99
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A01=Scott ThomsonA01=Shailin DharAge Group_UncategorizedAuthor_Scott ThomsonAuthor_Shailin Dharautomatic-updateCategory1=Non-FictionCategory=KJECategory=KJSCategory=KJSACOP=United KingdomDelivery_Delivery within 10-20 working daysLanguage_EnglishPA=AvailablePrice_€20 to €50PS=Activesoftlaunch
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Product Details
  • Weight: 335g
  • Dimensions: 155 x 235mm
  • Publication Date: 03 May 2023
  • Publisher: Kogan Page Ltd
  • Publication City/Country: United Kingdom
  • Language: English
  • ISBN13: 9781398609662

About Scott ThomsonShailin Dhar

Shailin Dhar based in New York City New York is a founding partner of Method Media Intelligence a measurement consultancy and technology provider. A board member for the Programmatic & Data Center at IAB he's served as Chief Strategist for Adsiduous Media Director of Business Development at Darcher Media and Business Development and Operations Manager at DOL Marketing. Scott Thomson based in London UK is a partner at Method Media Intelligence. He has twenty-five-years' experience helping companies like Publicis Nielsen Dentsu and Naked Communications design and measure marketing strategies. Thomson helped the UK's Ministry of Defence design user-friendly dashboards and controls for military equipment.

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