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A01=Bev Burgess
A01=Tim Shercliff
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Author_Tim Shercliff
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Account-Based Growth: Unlocking Sustainable Value Through Extraordinary Customer Focus

★★★★★
★★★★★

English

By (author): Bev Burgess Tim Shercliff

Develop long-term relationships, deliver market-beating growth, and create sustainable value with this pragmatic guide to aligning marketing, sales, customer success and your executives around your most important customers. Many B2B companies make half their profitable revenue from just three percent of their customers, yet don't recognize the significance of these accounts, nor invest appropriately in them. Account-Based Growth introduces a comprehensive framework for improving internal alignment and external engagement with these vital few. It contains bullet-pointed takeaways at the end of each chapter plus a comprehensive checklist to help you improve your own company's approach to its most important customers. Each element of the framework is brought to life through viewpoints from industry experts and case studies from leading organizations including Accenture, Fujitsu, Infosys, SAP, Salesforce, ServiceNow and Telstra. See more
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A01=Bev BurgessA01=Tim ShercliffAge Group_UncategorizedAuthor_Bev BurgessAuthor_Tim Shercliffautomatic-updateCategory1=Non-FictionCategory=KJCCategory=KJDCategory=KJMV7Category=KJSCOP=United KingdomDelivery_Delivery within 10-20 working daysLanguage_EnglishPA=AvailablePrice_€50 to €100PS=Activesoftlaunch
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Product Details
  • Weight: 710g
  • Dimensions: 163 x 240mm
  • Publication Date: 03 Nov 2022
  • Publisher: Kogan Page Ltd
  • Publication City/Country: United Kingdom
  • Language: English
  • ISBN13: 9781398607460

About Bev BurgessTim Shercliff

Bev Burgess is founder and Managing Principal at Inflexion Group which delivers thought leadership consulting and training to companies on account-based growth. She has held senior marketing roles at British Gas Epson and Fujitsu and headed ITSMA's global Account-Based Marketing (ABM) practice and European business. Based near London UK she is also the author of A Practitioner's Guide to Account-Based Marketing and Executive Engagement Strategies both published by Kogan Page. Tim Shercliff is co-founder and Managing Director at Inflexion Group. Previously a Strategy & Marketing Director at IBM he has consulted and worked with companies including Accenture CSC Fujitsu Micro Focus and Nationwide Building Society. He is based in Kent UK.

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