Advertising, Values and Social Change: A Sociological Analysis | Agenda Bookshop Skip to content
Selected Colleen Hoover Books at €9.99c | In-store & Online
Selected Colleen Hoover Books at €9.99c | In-store & Online
A01=Maria Angela Polesana
Age Group_Uncategorized
Age Group_Uncategorized
Author_Maria Angela Polesana
automatic-update
Category1=Non-Fiction
Category=GTC
Category=JFD
Category=JFDV
COP=United Kingdom
Delivery_Delivery within 10-20 working days
Format=BB
Format_Hardback
Language_English
PA=Available
Price_€50 to €100
PS=Active
softlaunch

Advertising, Values and Social Change: A Sociological Analysis

Hardback | English

By (author): Maria Angela Polesana

This book provides a snapshot of the major social, cultural and economic changes that have taken place in the contemporary consumer society following the global financial crisis of 2008. It discusses brands, consumption patterns and advertising, and highlights their symbolic component. Markets are conversations, as the Cluetrain Manifesto pointed out as early as 2000, and this is all the more so today in our increasingly digitalized society. Advertising, therefore, needs to attune products to the most interesting conversations, those that are consistent with the new sensibility of the individual, identifying the languages which reflect most closely the new values and which are most useful for effective storytelling. The analysis here focuses on Italian advertising, but the language categories described are in tune with the new Zeitgeist, which, faced with the challenge of climate change and the crisis of unlimited economic growth, demands a more informed and responsible approach to consumption globally. The book is, therefore, useful for those working in corporate communication, advertising agencies, universities and Italian cultural organizations. See more
Current price €62.18
Original price €73.15
Save 15%
A01=Maria Angela PolesanaAge Group_UncategorizedAuthor_Maria Angela Polesanaautomatic-updateCategory1=Non-FictionCategory=GTCCategory=JFDCategory=JFDVCOP=United KingdomDelivery_Delivery within 10-20 working daysFormat=BBFormat_HardbackLanguage_EnglishPA=AvailablePrice_€50 to €100PS=Activesoftlaunch
Delivery/Collection within 10-20 working days
Product Details
  • Format: Hardback
  • Dimensions: 148 x 212mm
  • Publication Date: 13 Aug 2019
  • Publisher: Cambridge Scholars Publishing
  • Publication City/Country: United Kingdom
  • Language: English
  • ISBN13: 9781527536401

About Maria Angela Polesana

Maria Angela Polesana is Associate Professor at IULM University in Milan Italy where she teaches Sociology of Consumption and Sociology of Media. Her research is primarily focused on consumption media brands and advertising. She is also carrying out research for the Fashion Center (FACE) at IULM University which specializes in the analysis of the socio-cultural aspects of fashion. Her publications include the books: Communication mix: come comunica l''impresa Communication Mix: How the Enterprise Communicates (2007); Criminality Show. La costruzione mediatica del colpevole Criminality Show: The Media Construction of the Guilty (2010); and La pubblicita intelligente: l''uso dell''ironia in pubblicita Smart Advertising: The Use of Irony in Advertising (2005).

Customer Reviews

No reviews yet
0%
(0)
0%
(0)
0%
(0)
0%
(0)
0%
(0)
We use cookies to ensure that we give you the best experience on our website. If you continue we'll assume that you are understand this. Learn more
Accept