An Integrative Approach to Innovation Management: Patterns of Companies Innovation Orientation and Customer Responses to Product Program Innovativeness

Name: An Integrative Approach to Innovation Management: Patterns of Companies Innovation Orientation and Customer Responses to Product Program Innovativeness
Brand: Gabler
SKU: 9783834933386
Price: 50.39 EUR
Availability: InStock

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English

By (author): Nicolas Zacharias

Nicole Zacharias identifies four different types of innovation orientation and shows that the most innovative companies are financially not the most successful. Furthermore, he investigates positive and negative customer responses to different dimensions of innovativeness as well as contingencies that might alter these linkages. See more

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Product Details

Dimensions: 148 x 210mm
Publication Date: 08 Sep 2011
Publisher: Gabler
Publication City/Country: Germany
Language: English
ISBN13: 9783834933386

About Nicolas Zacharias

Dr. Nicolas Zacharias completed his doctoral dissertation under the supervision of Prof. Dr. Ruth Stock-Homburg at the Department of Marketing & Human Resource Management at the Technische Universität Darmstadt.

An Integrative Approach to Innovation Management: Patterns of Companies Innovation Orientation and Customer Responses to Product Program Innovativeness

Product Details

About Nicolas Zacharias

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