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Black Friday Sale Now On! | Buy 3 Get 1 Free on all books | Instore & Online.

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An Integrative Approach to Innovation Management: Patterns of Companies Innovation Orientation and Customer Responses to Product Program Innovativeness
Nicolas Zacharias

Current price €50.39

Original price €55.99

Nicole Zacharias identifies four different types of innovation orientation and shows that the most innovative companies are financially not the mos...
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Current price €50.39

Original price €55.99

Save 10%

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