CRM Systems in Industrial Companies contributes new knowledge on Customer Relationship Management (CRM) in the field of industrial marketing. Based on an in-depth case study, this book highlights the complexity and challenges in the development, implementation and use of CRM, revealing how truly challenging it is to extract value from CRM systems.
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Product Details
Dimensions: 140 x 216mm
Publication Date: 28 Mar 2014
Publisher: Palgrave Macmillan
Publication City/Country: United Kingdom
Language: English
ISBN13: 9781137335654
About A. PernaE. Baraldi
Andrea Perna is a researcher in Industrial Marketing at the Department of Engineering Sciences Uppsala University Sweden and at the Department of Management Polytechnic University of Marche Italy. His research interests include CRM new business formation and innovation in B2B markets. He has published in the Journal of Business Research and Industrial Marketing Management. Enrico Baraldi is Full Professor of Industrial Engineering and Management at the Department of Engineering Sciences Uppsala University Sweden. His research interests include industrial networks innovation management business strategies science and technology sciences and academic entrepreneurship. He has published in the California Management Review Journal of Business Research Industrial Marketing Management Technovation and Management Decision.