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Direct Marketing In A Week: Maximize Sales Through Direct Mail In Seven Simple Steps

English

By (author): Patrick Forsyth

Learn in a week, what the experts learn in a lifetime.

Sunday: Why use direct mail?
Monday: Building and maintaining your database
Tuesday: The components of direct mail
Wednesday: Creative approaches
Thursday: Physical campaigns
Friday: Digital campaigns
Saturday: Integration and follow-up

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Product Details
  • Weight: 130g
  • Dimensions: 131 x 197mm
  • Publication Date: 27 Jun 2014
  • Publisher: John Murray Press
  • Publication City/Country: United Kingdom
  • Language: English
  • ISBN13: 9781473601949

About Patrick Forsyth

Patrick Forsyth runs Touchstone Training & Consultancy an independent firm specialising in the improvement of marketing sales and communications skills based in the UK. He has visited and worked regularly in South East Asia for more than twenty years and has conducted programmes for the Singapore Institute of Management and other training providers in Singapore Indonesia Hong Kong and Thailand. He has presented public programmes for organisations such as The Institute of Management City University Business School London Chamber of Commerce and the London Management Centre. In addition his in-company training experience spans many different industries and he also writes extensively on management matters. He is the author of many successful business books (such as 100 Great Sales Ideas and How to write Reports and Proposals) and writes regularly for a number of business journals including Better Business and Professional Marketing.

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