Ethnic Marketing: Culturally sensitive theory and practice | Agenda Bookshop Skip to content
Black Friday Sale Now On! | Buy 3 Get 1 Free on all books | Instore & Online.
Black Friday Sale Now On! | Buy 3 Get 1 Free on all books | Instore & Online.
A01=Guilherme Pires
A01=John Stanton
Age Group_Uncategorized
Age Group_Uncategorized
Author_Guilherme Pires
Author_John Stanton
automatic-update
Category1=Non-Fiction
Category=KJK
Category=KJMV7
Category=KJS
Category=KJSA
Category=KJSM
COP=United Kingdom
Delivery_Delivery within 10-20 working days
Language_English
PA=Available
Price_€50 to €100
PS=Active
softlaunch

Ethnic Marketing: Culturally sensitive theory and practice

★★★★★
★★★★★

English

By (author): Guilherme Pires John Stanton

Ethnic Marketing shows the rich opportunities that ethnic minority communities have to offer, as well as offering instruction on the design and implementation of effective social and business marketing strategies. The text offers practical guidance on assessing the needs of individual ethnic communities and a guide to marketing to these communities within various countries.

See more
€61.19
€67.99
Save 10%
A01=Guilherme PiresA01=John StantonAge Group_UncategorizedAuthor_Guilherme PiresAuthor_John Stantonautomatic-updateCategory1=Non-FictionCategory=KJKCategory=KJMV7Category=KJSCategory=KJSACategory=KJSMCOP=United KingdomDelivery_Delivery within 10-20 working daysLanguage_EnglishPA=AvailablePrice_€50 to €100PS=Activesoftlaunch
Delivery/Collection within 10-20 working days
Product Details
  • Weight: 590g
  • Dimensions: 156 x 234mm
  • Publication Date: 12 Dec 2016
  • Publisher: Taylor & Francis Ltd
  • Publication City/Country: United Kingdom
  • Language: English
  • ISBN13: 9781138832206

About Guilherme PiresJohn Stanton

Guilherme D. Pires is Associate Professor and Head of the Marketing Discipline and the DBA Program Convenor at the Newcastle Business School University of Newcastle Australia. John Stanton is Associate Professor and Director of Academic Programmes in Economics and Finance at the School of Business University of Western Sydney Australia.

Customer Reviews

Be the first to write a review
0%
(0)
0%
(0)
0%
(0)
0%
(0)
0%
(0)
We use cookies to ensure that we give you the best experience on our website. If you continue we'll assume that you are understand this. Learn more
Accept