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Goodvertising: Creative Advertising that Cares

English

By (author): Thomas Kolster

Can advertising be a force for good? Can it bring about positive social or environmental change? Should it tell the truth about a brand? With todays consumers being more informed, empowered and ethically minded than ever, advertising needs to do all those things and more. Organized around 10 Commitment chapters, Goodvertising showcases outstanding creative work from over 120 campaigns from around the world that communicate that the client is actively being and doing good. Each campaign is from a leading agency working in the full spectrum of media channels for an international array of clients including Unilever, Coca-Cola, Ben & Jerrys, Nike, Tropicana, Volkswagen, Fiat, Levis, Toyota, Honda, Sainsburys, Microsoft and IKEA, and charities including Greenpeace, Amnesty International, PETA and WWF. For any advertising or branding professional, this timely and much-needed book will provide inspiration and insights into how being good doesnt lead to dull advertising. See more
Current price €34.31
Original price €38.99
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A01=Thomas KolsterAge Group_UncategorizedAuthor_Thomas Kolsterautomatic-updateCategory1=Non-FictionCategory=KJSACOP=United KingdomDelivery_Delivery within 10-20 working daysLanguage_EnglishPA=AvailablePrice_€20 to €50PS=Activesoftlaunch
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Product Details
  • Weight: 1760g
  • Dimensions: 240 x 280mm
  • Publication Date: 17 Sep 2012
  • Publisher: Thames & Hudson Ltd
  • Publication City/Country: United Kingdom
  • Language: English
  • ISBN13: 9780500516263

About Thomas Kolster

Thomas Kolster is a Danish media and advertising strategist and founder of the creative agency Inkognito.

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