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A01=Barbara Czarnecka
A01=Daniel W. Baack
A01=Donald E. Baack
Age Group_Uncategorized
Age Group_Uncategorized
Author_Barbara Czarnecka
Author_Daniel W. Baack
Author_Donald E. Baack
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Category1=Non-Fiction
Category=KJK
Category=KJS
COP=United States
Delivery_Delivery within 10-20 working days
Language_English
PA=Available
Price_€100 and above
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International Marketing

Now in its second edition, International Marketing continues to provide its trademark integrated approach that explores marketing concepts in depth within a truly international context.

The authors discuss five key factors that impact any international marketing venture  culture, language, political/legal systems, economic systems, and technological differences  in relation to the core marketing concepts of markets, products, pricing, distribution (place), and promotion.

The book also covers sustainability and bottom-of-the-pyramid issues within each chapter with rich illustrations and examples from both multinational companies and smaller local concerns.

New to the second edition:

  • More global focus through new examples, case studies and the experience brought by new co-author, Barbara Czarnecka
  • Brand new chapter on Culture & Cross-Cultural Marketing, including political unrest and the recent return to nationalism (e.g. Brexit and the Trump presidency) and further coverage of developing countries
  • New coverage of digital advances and social media marketing
  • Updated theory and methods, including Service Dominant Logic (S-DL), Consumer Culture Theory (CCT), and Netnography
  • Additional videos supplementing the comprehensive online resource package for students and lecturers

    A wealth of online resources complement this book. These include a test bank of 50-65 questions per chapter, PowerPoint slides, sample syllabi, interactive maps, country fact sheets, flashcards, SAGE journal articles, and guidelines for developing a marketing plan.

     

     

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    Current price €153.89
    Original price €170.99
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    A01=Barbara CzarneckaA01=Daniel W. BaackA01=Donald E. BaackAge Group_UncategorizedAuthor_Barbara CzarneckaAuthor_Daniel W. BaackAuthor_Donald E. Baackautomatic-updateCategory1=Non-FictionCategory=KJKCategory=KJSCOP=United StatesDelivery_Delivery within 10-20 working daysLanguage_EnglishPA=AvailablePrice_€100 and abovePS=Activesoftlaunch
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    Product Details
    • Weight: 1850g
    • Dimensions: 195 x 265mm
    • Publication Date: 04 Dec 2018
    • Publisher: SAGE Publications Inc
    • Publication City/Country: United States
    • Language: English
    • ISBN13: 9781506389219

    About Barbara CzarneckaDaniel W. BaackDonald E. Baack

    Daniel W. Baack is an Assistant Professor of Marketing at the University of Denver. His doctoral degree is in International Business and Marketing. His research has been published in leading marketing journals including the Journal of Advertising Journal of Advertising Research Journal of Business Research European Journal of Marketing International Business Review and the Journal of Business Research. He has given over 40 presentations to both business professionals and academics in various domestic and global settings including Canada Mainland China Italy Mexico Sweden and Taiwan. He is the co-author of a series of online modules on business ethics and has published a chapter in the recent book A New Generation in International Strategic Management. Donald Baack holds the rank of University Professor of Management at Pittsburg State University where he has taught since 1988. He previously held positions at Southwest Missouri State University Missouri Southern State College and Dana College. Baack received his Ph.D. from the University of Nebraska in 1987. His primary area of study was Organization and Management Theory. Professor Baack is a Consulting Editor for the Journal of Managerial Issues and has published in the journal. He has also published in Human Relations Journal of High Technology Management Research Journal of Ministry Marketing and Management Journal of Management Inquiry Journal of Customer Service in Marketing Journal of Professional Services Marketing Journal of Global Awareness Journal of Business Ethics Journal of Euromarketing Journal of Nonprofit and Public Sector Marketing and the Journal of Advertising Research. Dr. Baack has authored Organizational Behavior (Dame) International Business (Glencoe/McGraw-Hill) Integrated Advertising Promotion and Marketing Communications (Prentice Hall with co-author Kenneth D. Clow) and Marketing Management and Cases in Marketing Management (SAGE also with Kenneth D. Clow). Clow and Baack also wrote the Concise Encyclopedia of Advertising (Haworth). Baack and his son Daniel W. Baack recently prepared a series of 10 modules entitled Ethics Across the Curriculum for Pearson Custom Publishing. He also published three popular press books in the area of romance/self help.

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