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A01=O. C. Ferrell
A01=William Pride
Age Group_Uncategorized
Age Group_Uncategorized
Author_O. C. Ferrell
Author_William Pride
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Category1=Non-Fiction
Category=KJS
COP=United States
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Language_English
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Price_€50 to €100
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Marketing 2016

English

By (author): O. C. Ferrell William Pride

Pride and Ferrell's MARKETING 2016 provides a thorough overview of essential marketing principles within a visually engaging, reader-friendly presentation. This popular, proven book helps readers develop the knowledge and decision-making skills they need to succeed in today's competitive business environment. MARKETING 2016 delivers in-depth coverage of fundamental marketing concepts and strategies, along with practical applications and real-world examples, including up-to-date material on social networking, digital marketing, social and environmental responsibility, globalization, entrepreneurship, and marketing in times of transition. The current edition also features a new chapter on managing services and branding, a new section exploring the importance and uses of Big Data, updated chapter objectives, and access to new Ask a Marketer videos to introduce key concepts. Perfect for readers of all backgrounds and interest levels, MARKETING 2016 is an essential resource for career success. See more
Current price €84.59
Original price €93.99
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A01=O. C. FerrellA01=William PrideAge Group_UncategorizedAuthor_O. C. FerrellAuthor_William Prideautomatic-updateCategory1=Non-FictionCategory=KJSCOP=United StatesDelivery_Delivery within 10-20 working daysLanguage_EnglishPA=AvailablePrice_€50 to €100PS=Activesoftlaunch
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Product Details
  • Weight: 1497g
  • Dimensions: 217 x 277mm
  • Publication Date: 08 Jan 2015
  • Publisher: Cengage Learning Inc
  • Publication City/Country: United States
  • Language: English
  • ISBN13: 9781285858340

About O. C. FerrellWilliam Pride

William M. Pride is Professor of Marketing Mays Business School at Texas A&M University. He received his PhD from Louisiana State University. In addition to this text he is the co-author of CENGAGE LEARNING'S BUSINESS text a market leader. Dr. Pride teaches Principles of Marketing at both undergraduate and graduate levels and constantly solicits student feedback important to revising a Principles of Marketing text. Dr. Prides research interests are in advertising promotion and distribution channels. His research articles have appeared in major journals in the fields of marketing such as the Journal of Marketing the Journal of Marketing Research the Journal of the Academy of Marketing Science and the Journal of Advertising. Dr. Pride is a member of the American Marketing Association Academy of Marketing Science Society for Marketing Advances and the Marketing Management Association. He has received the Marketing Fellow Award from the Society for Marketing Advances and the Marketing Innovation Award from the Marketing Management Association. Both of these are lifetime achievement awards. O. C. Ferrell is The James T. Pursell Sr. Eminent Scholar in Ethics and Director of the Center for Ethical Organizational Cultures Auburn University. He served as the Distinguished Professor of Leadership and Ethics at Belmont University and University Distinguished Professor of Marketing at the Anderson School of Management at University of New Mexico. He has also been on the faculties of the University of Wyoming Colorado State University University of Memphis Texas A&M University Illinois State University and Southern Illinois University. He received his PhD in marketing from Louisiana State University. He is past president of the Academic Council of the American Marketing Association and he chaired the American Marketing Association Ethics Committee. Under his leadership the committee developed the AMA Code of Ethics and the AMA Code of Ethics for Marketing on the Internet. In addition he is a former member of the Academy of Marketing Science Board of Governors and is a Society of Marketing Advances and Southwestern Marketing Association Fellow and an Academy of Marketing Science Distinguished Fellow. He was the vice president of publications and is president for the Academy of Marketing Science. He was the first recipient of the Marketing Education Innovation Award from the Marketing Management Association. He received a Lifetime Achievement Award from the Macromarketing Society and a special award for service to doctoral students from the Southeast Doctoral Consortium. He received the Harold Berkman Lifetime Service Award from the Academy of Marketing Science and more recently the Cutco/Vector Distinguished Marketing Educator Award. Dr. Ferrell is the co-author of 20 books and more than 100 published articles and papers. His articles have been published in the Journal of Marketing Research the Journal of Marketing the Journal of Business Ethics and the Journal of Business Research as well as other journals.

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