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Selected Colleen Hoover Books at €9.99c | In-store & Online
Selected Colleen Hoover Books at €9.99c | In-store & Online
A01=O. C. Ferrell
A01=William Pride
Age Group_Uncategorized
Age Group_Uncategorized
Author_O. C. Ferrell
Author_William Pride
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Category1=Non-Fiction
Category=KJS
COP=United States
Delivery_Pre-order
Language_English
PA=Temporarily unavailable
Price_€50 to €100
PS=Active
softlaunch

Marketing

English

By (author): O. C. Ferrell William Pride

Pride/Ferrell's MARKETING, 21st Edition, offers an engaging approach to understanding marketing principles and practical applications through examples of the latest marketing trends including social networking, digital marketing, social and environmental responsibility, globalization, entrepreneurship and marketing during transition. Expanded coverage of important topics such as business markets, buying behavior, marketing channels, supply-chain management, retailing, personal selling and marketing analytics enhance your understanding of todays competitive business environment. See more
Current price €80.99
Original price €89.99
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A01=O. C. FerrellA01=William PrideAge Group_UncategorizedAuthor_O. C. FerrellAuthor_William Prideautomatic-updateCategory1=Non-FictionCategory=KJSCOP=United StatesDelivery_Pre-orderLanguage_EnglishPA=Temporarily unavailablePrice_€50 to €100PS=Activesoftlaunch

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Product Details
  • Weight: 1497g
  • Dimensions: 217 x 277mm
  • Publication Date: 24 Jan 2024
  • Publisher: Cengage Learning Inc
  • Publication City/Country: United States
  • Language: English
  • ISBN13: 9780357984260

About O. C. FerrellWilliam Pride

O. C. Ferrell is The James T. Pursell Sr. Eminent Scholar in Ethics and Director of the Center for Ethical Organizational Cultures Auburn University. He served as the Distinguished Professor of Leadership and Ethics at Belmont University and University Distinguished Professor of Marketing at the Anderson School of Management at University of New Mexico. He has also been on the faculties of the University of Wyoming Colorado State University University of Memphis Texas A&M University Illinois State University and Southern Illinois University. He received his PhD in marketing from Louisiana State University. He is past president of the Academic Council of the American Marketing Association and he chaired the American Marketing Association Ethics Committee. Under his leadership the committee developed the AMA Code of Ethics and the AMA Code of Ethics for Marketing on the Internet. In addition he is a former member of the Academy of Marketing Science Board of Governors and is a Society of Marketing Advances and Southwestern Marketing Association Fellow and an Academy of Marketing Science Distinguished Fellow. He was the vice president of publications and is president for the Academy of Marketing Science. He was the first recipient of the Marketing Education Innovation Award from the Marketing Management Association. He received a Lifetime Achievement Award from the Macromarketing Society and a special award for service to doctoral students from the Southeast Doctoral Consortium. He received the Harold Berkman Lifetime Service Award from the Academy of Marketing Science and more recently the Cutco/Vector Distinguished Marketing Educator Award. Dr. Ferrell is the co-author of 20 books and more than 100 published articles and papers. His articles have been published in the Journal of Marketing Research the Journal of Marketing the Journal of Business Ethics and the Journal of Business Research as well as other journals. William M. Pride is Professor of Marketing Mays Business School at Texas A&M University. He received his PhD from Louisiana State University. In addition to this text he is the co-author of CENGAGE LEARNING'S BUSINESS text a market leader. Dr. Pride teaches Principles of Marketing at both undergraduate and graduate levels and constantly solicits student feedback important to revising a Principles of Marketing text. Dr. Prides research interests are in advertising promotion and distribution channels. His research articles have appeared in major journals in the fields of marketing such as the Journal of Marketing the Journal of Marketing Research the Journal of the Academy of Marketing Science and the Journal of Advertising. Dr. Pride is a member of the American Marketing Association Academy of Marketing Science Society for Marketing Advances and the Marketing Management Association. He has received the Marketing Fellow Award from the Society for Marketing Advances and the Marketing Innovation Award from the Marketing Management Association. Both of these are lifetime achievement awards.

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