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A01=PR Smith
A01=Ze Zook
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Age Group_Uncategorized
Author_PR Smith
Author_Ze Zook
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softlaunch

Marketing Communications: Integrating Online and Offline, Customer Engagement and Digital Technologies

English

By (author): PR Smith Ze Zook

The authors have the uncommon knack of taking the complex and explaining it in a clear, compelling way. I recommend it if you want to learn the principles of strategic communications and get structured suggestions to create better campaigns. Dave Chaffey, Co-founder and Content Director, Smart Insights This book has the strongest focus of online and offline integration of any marketing communications textbook. A blended approach to marketing is in its DNA. Compared to the competition that too often uses a bolts-on approach to integration, this book is essential for giving students the precise skills employers will look for - to be able to implement genuinely integrated marketing campaigns. This new, seventh edition combines professional and academic expertise to ground big picture theory into real-world case studies, drawing from cutting-edge global companies like Snapchat and Spotify, that will teach students the why behind the how. With increased focus on social media and the latest digital technologies, this new edition will teach students: - How AI, the Internet of Things, Big Data, AR/VR and marketing automation can be used successfully in campaigns - The opportunity and risks of social media - How to navigate ethical and data management challenges - How to use the current preferred digital marketing tools and technology Covering the key themes of customer engagement, experience and journey, this book will allow students to become truly confident working in an environment of ongoing technological transformation. See more
Current price €51.91
Original price €58.99
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A01=PR SmithA01=Ze ZookAge Group_UncategorizedAuthor_PR SmithAuthor_Ze Zookautomatic-updateCategory1=Non-FictionCategory=KJMV7Category=KJSCategory=KJSACOP=United KingdomDelivery_Delivery within 10-20 working daysLanguage_EnglishPA=AvailablePrice_€50 to €100PS=Activesoftlaunch
Delivery/Collection within 10-20 working days
Product Details
  • Weight: 1110g
  • Dimensions: 189 x 245mm
  • Publication Date: 03 Dec 2019
  • Publisher: Kogan Page Ltd
  • Publication City/Country: United Kingdom
  • Language: English
  • ISBN13: 9780749498641

About PR SmithZe Zook

PR Smith is a marketing consultant bestselling business author and inspirational speaker. He has helped hundreds of businesses from innovative start-ups to established blue-chip companies. He is founder of SOSTAC® Planning framework voted in the Top 3 Business Models worldwide by the Chartered Institute of Marketing's Centenary Poll and created the Great Sportsmanship Programme. Ze Zook is an integrated marketing author lecturer producer and consultant specializing in helping the creative industries fulfil both their missions and business goals. He is a visiting academic at Regent's University London and consults on digital marketing for private-sector disruptive start-ups.

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