Marketing for Hospitality and Tourism, Global Edition

About James MakensJohn BowenPhilip KotlerSeyhmus Baloglu

Philip Kotler PhD is an S. C. Johnson & Son distinguished professor of international marketing at the Kellogg School of Management Northwestern University. He is the author of Marketing Management(Prentice Hall) and the world's most widely used marketing textbook in graduate schools of business worldwide. He has also authored dozens of other successful books and written more than a hundred articles in leading journals. Dr. Kotler has served as chairman of the College on Marketing of the Institute of Management Sciences a director of the American Marketing Association and a trustee of the Marketing Science Institute. He has consulted with major US and international companies in the areas of marketing strategy and planning marketing organisation and international marketing and has traveled extensively throughout Europe Asia and South America advising companies and governments about global marketing practices and opportunities. Dr. Kotler is the only three-time winner of the coveted Alpha Kappa Psi award for the best annual article in theJournal of Marketing. He was named the first recipient of two major awards: the Distinguished Marketing Educator of the Year Award given by the American Marketing Association and the Philip Kotler Award for Excellence in Health Care Marketing presented by the Academy for Health Care Services Marketing. His numerous other major honours include the Sales and Marketing Executives International Marketing Educator of the Year Award European Association of Marketing Consultants and Trainers Marketing Excellence Award Charles Coolidge Parlin Marketing Research Award and Paul D. Converse Award given by the American Marketing Association to honor 'outstanding contributions to science in Marketing.' In a recentFinancial Timespoll of 1000 senior executives across the world Dr. Kotler was ranked the fourth 'most influential business writer/guru' of the 21st century. He received his master's degree at the University of Chicago and his PhD at MIT both in economics. John T. Bowenis professor and former dean of the Conrad N. Hilton College of Hotel and Restaurant Management at the University of Houston. He has presented marketing courses and seminars in Asia Australia Central America Europe and South America and is a consultant to both large and small hospitality corporations. Before becoming an academic Dr. Bowen held positions in food and beverage management at both the unit and corporate level in hotels freestanding restaurants and contract feeding. He is coauthor ofRestaurant Marketing for Owners and Managersand is on the editorial boards of theCornell Hotel and Restaurant Administration QuarterlyJournal of Services MarketingInternational Journal of Contemporary Hospitality Marketing andWorldwide Hospitality and Tourism Themes. Dr. Bowen has received numerous awards for his teaching and research including the UNLV Foundation Teaching Award Sam and Mary Boyd Distinguished Professor Award for Teaching Founder's Award for Lifetime Support of Hospitality Graduate Education and Board of Regents Outstanding Faculty Member. The Graduate Education & Graduate Student Research Conference presented him with the Founder's Award in recognition of his contribution to graduate education and the Hotel and Lodging Association of Greater Houston recognised him with their lifetime achievement award. Dr. Bowen is a three-time recipient of the annual award from the International Council on Hotel Restaurant and Institutional Education (CHRIE) for superior published research in the hospitality industry. He has also received the John Wiley Award for Lifetime Research Achievement from CHRIE. Dr. Bowen was recently cited as one of the five most influential hospitality management faculty in an article published in theJournal of Hospitality and Tourism Education. The Mayor of Houston proclaimed November 21 2014 John Bowen Day in recognition of Dr. Bowen's contribution to the hospitality industry and hospitality education. His formal education includes a BS in hotel administration from Cornell University an MBA and MS from Corpus Christi State University and a PhD in marketing from Texas A&M University. Dr. Bowen brings a wealth of industry experience teaching experience and international exposure to the text combined with formal education in marketing. Seyhmus Baloglu PhD is professor and Harrah Distinguished Chair at the William F. Harrah College of Hotel Administration University of Nevada Las Vegas (UNLV). He has presented marketing courses and seminars in Asia Australia Europe and the Caribbean. Before joining academia he held management positions and had a diverse background in the industry including restaurants hotels resort clubs and travel agencies. Dr. Baloglu has published extensively in leading journals includingJournal of Business ResearchCornell Hospitality QuarterlyJournal of Hospitality & Tourism ResearchInternational Journal of Hospitality ManagementAnnals of Tourism ResearchJournal of Travel ResearchTourism ManagementJournal of Travel & Tourism Marketing andTourism Analysis. He is also the coauthor of two additional books:Managing and Marketing Tourist Destinations: Strategies to Gain a Competitive EdgeandHandbook of Scales in Tourism and Hospitality Research. Dr. Baloglu has received grants contracts and consulting projects from tourism destinations gaming resorts hotels airports nightclubs and supply-chain organisations. He has been named as one of the significant contributors to the hospitality and tourism literature and his work has been cited extensively across multiple disciplines and fields. Dr. Baloglu's research credentials have earned him both an international reputation and placement on the editorial boards of numerous leading journals. He has presented his work at many national and international conferences seminars and symposia and served as keynote speaker and panel participant for numerous international conferences. He is also the recipient of numerous and prestigious teaching research and service awards including the UNLV Alumni Association's Outstanding Faculty Member of the Year and John Wiley & Sons Lifetime Research Achievement Award from the International Council on Hotel Restaurant and Institutional Education (ICHRIE). His other major honors include annual research awards from ICHRIE Sam and Mary Boyd Distinguished Professor Awards the Ace Denken Research Award and the Claudine Williams Distinguished Chair. Dr. Baloglu earned a BS in hotel administration from Cukurova University an MBA from Hawaii Pacific University and a PhD in hospitality marketing from Virginia Tech.