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Maximizing Google Analytics: Six High-Impact Practices
English
By (author): Nina McHale Tabatha Farney
- How to implement Google Analytics in common content management systems, OPACs, discovery layers, and institutional repositories
- Cross-domain tracking, including guidance on when and how to combine or separate data across multiple domains or subdomains
- Identifying your website's purpose and using Goal Reports to measure results
- Using filters to exclude activity by library staff from your data
- Using event tracking to get data on use of PDFs, video player widgets, and other non-HTML objects