Whether we are watching TV, surfing the Internet, listening to our iPods, or reading a novel, we all engage with media as an audience. . Despite the widespread use of this term in our popular culture, the meaning of audience is complex, and it has undergone significant historical shifts as new forms of mediated communication have developed from print, telegraphy, and radio to film, television, and the Internet. Media Audiences: Effects, Users, Institutions, and Power 2nd Edition explores the concept of media audiences from four broad perspectives: as victims of mass media, as market constructions and commodities, as users of media, and as producers and subcultures of mass media. The goal of the text is for students to be able to think critically about the role and status of media audiences in contemporary society, reflecting on their relative power in relation to institutional media producers. See more
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Product Details
Weight: 670g
Dimensions: 187 x 231mm
Publication Date: 11 May 2020
Publisher: SAGE Publications Inc
Publication City/Country: United States
Language: English
ISBN13: 9781506397405
About John L. Sullivan
John L. Sullivan is Associate Professor of Media & Communication at Muhlenberg College in Allentown PA. He earned his B.A. in German and Media Studies from Pomona College and his M.A. and Ph.D. in Communication from the Annenberg School for Communication at the University of Pennsylvania. Dr. Sullivans research explores the links between media industries and systems of social and economic power. More specifically he focuses on audience constructions within media organizations the implementation of U.S. media policies and the political economy of cultural production. Recently Dr. Sullivan has begun a longer-term project to study the political economy of free open source software (F/OSS) movements.