Reaching Audiences
English
By (author): Jan Yopp Katherine McAdams
A brief yet thorough guide to correct, clear writing for the media
This text stresses the importance of clear, concise, and accurate writing in a media world that is increasingly web-based. Illustrative and specific real life examples provide guidance for students to improve their writing. By recognizing todays ever-changing media environment, this text is grounded in the basics of good writing, which is essential to communicators in print, online, broadcast, and strategic communication.
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Learning Goals
Upon completing this book, readers will be able to:
- Understand the basics of good writing
- Edit and evaluate their own writing
- Gather information through research and interviewing
Note: MySearchLab does not come automatically packaged with this text. To purchase MySearchLab, please visit: www.mysearchlab.com or you can purchase a ValuePack of the text + MySearchLab (at no additional cost): ValuePack ISBN-10: 0133829944 / ValuePack ISBN-13: 9780133829945
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