Tales from Under the Rim: The Marketing of Tim Hortons
English
By (author): Ron Buist
A National Bestseller. Now available in paperback.
On a Rrrroll! You may not be familiar with Ron Buist, but you know his handiwork. The Ottawa Citizen.
Tales from Under the Rim is a behind-the-scenes look at a simple business that became a Canadian icon. Tales from Under the Rim chronicles the rise of Tim Hortons, from its humble beginnings to a national institution. The recipe was simple: it took one hockey player, one favourite barber shop, one former drummer, and one police officer plus the luck hard work brings to transform a once unknown donut shop into one of Canada's leading franchise operations.
In this bestselling business memoir, Ron Buist shows how Tim Hortons became a second home to millions of Canadians. It includes the grass-roots marketing strategy that defined the early years, the Tim Hortons habit of listening to customers, and the whole story of Roll Up the Rim to Win, the no-frills contest that has become a defining feature of Canadian life.
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