All
Showing 1 to 1 of 1
-
Save 10%
Managing Customers as Investments: The Strategic Value of Customers in the Long Run (paperback)
Donald LehmannCurrent price €35.09Original price €38.99What's a customer really worth? Can you find out, without endlesslycomplex modeling? And once you know, what should you do with thatknowledge? Mana...
View full detailsCurrent price €35.09Original price €38.99Save 10%
