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Discover the secrets to successful luxury brand management with this bestselling guide written by two of the world's leading experts on luxury bran...

Rumors may be the oldest medium of mass communication of information or ideas. Even before there were newspapers, radio, or television, rumors comm...

Rumors may be the oldest medium of mass communication of information or ideas. Even before there were newspapers, radio, or television, rumors comm...

This book addresses the No 1 challenge of all major luxury brands today: How can these brands pursue their growth yet remain luxury? How do you rec...

Adopted internationally by business schools and MBA programmes, this book is the ultimate resource for senior strategists, positioning professional...

This book addresses the No 1 challenge of all major luxury brands today: How can these brands pursue their growth yet remain luxury? How do you rec...

Discover the secrets to successful luxury brand management with this bestselling guide written by two of the world's leading experts on luxury bran...