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Pioneers of Promotion: How Press Agents for Buffalo Bill, P. T. Barnum, and the World''s Columbian Exposition Created Modern Marketing
Joe DobrowCurrent price €31.76Original price €36.50The average American today is bombarded with as many as 5,000 advertisements a day. The sophisticated and persuasive marketing tactics that compani...
View full detailsCurrent price €31.76Original price €36.50Save 13% -
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Natural Prophets: From Health Foods to Whole Foods--How the Pioneers of the Industry Changed the Way We Eat and Reshaped American Business
Joe DobrowCurrent price €28.28Original price €32.50From a handful of idealistic farmers and local co-ops in the 1960s to the domination of juggernauts like Whole Foods, the wild success of the natur...
View full detailsCurrent price €28.28Original price €32.50Save 13%
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