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B01=Brett Martin
B01=Carolyn Strong
B01=Polymeros Chrysochou
Category1=Non-Fiction
Category=KCK
Category=KFF
Category=UNK
COP=Germany
Delivery_Pre-order
Language_English
PA=Not yet available
Price_€20 to €50
PS=Forthcoming
softlaunch

Advances in Blockchain Research and Cryptocurrency Behaviour

English

This book presents an edited collection of chapters from academic and industry expert contributors focusing on the directions of blockchain cryptocurrency from leading authorities in their field providing the cutting-edge and timely insights in the world of cryptocurrency behaviour. Whether you are a researcher, a portfolio manager, financial adviser, or nvesting novice, this book will provide you with thought provoking perceptions and insights. It will bring you fully up to date on the consumer issues, trends, and challenges in the world of blockchain crypto behaviour equipping you to understand and meet current challenges to come.

Advances in Blockchain Research and Cryptocurrency Behaviour provides an interesting and thought-provoking insight into blockchain and cryptocurrency behaviours and is fi lled with new insights into: Consumer adoption and behaviour; digital currency innovations; blockchain technology and governance; sustainability and environmental impact; branding and resilience and investing in blockchain. The culmination of many decades of investing experience and academic research, this book makes complex issues interesting and logical.

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Current price €49.49
Original price €54.99
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Age Group_Uncategorizedautomatic-updateB01=Brett MartinB01=Carolyn StrongB01=Polymeros ChrysochouCategory1=Non-FictionCategory=KCKCategory=KFFCategory=UNKCOP=GermanyDelivery_Pre-orderLanguage_EnglishPA=Not yet availablePrice_€20 to €50PS=Forthcomingsoftlaunch

Will deliver when available. Publication date 23 Sep 2024

Product Details
  • Dimensions: 170 x 240mm
  • Publication Date: 23 Sep 2024
  • Publisher: De Gruyter
  • Publication City/Country: Germany
  • Language: English
  • ISBN13: 9783110995596

About

Carolyn Strong is a Professor of Marketing at Cardiff Business School where she teaches marketing with a focus on ethical environmental and social issues. She is the long-standing Editor-in-Chief of the Journal of Strategic Marketing. Brett A. S. Martin (Ph. D.) is Professor of marketing at QUT Business School in Australia. His research examines consumer behavior retailing advertising and tourism including both quantitative and qualitative work. Polymeros Chrysochou is a Professor of Marketing at the Department of Management Aarhus University Denmark. He is also a Research Fellow at the Ehrenberg-Bass Institute for Marketing Science at the University of South Australia.

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