Behavioural Economics

In einer Zeit, in der Unternehmen und Organisationen den Alltag vieler Menschen prägen, wäre es wünschenswert, dass unser Leben deutlich besser wär...

The fourth European edition of Microeconomics and Behaviour builds on its core analytical foundations, and embeds them in accessible and engaging r...

This book presents a comprehensive model that simulates human behavior in society, meticulously selecting and analyzing fundamental determinants su...

The study of 'subjective wellbeing' has seen explosive growth in recent decades, opening important new discourses in personality and social psychol...

This ambitious book is the first to present a theoretical framework for a unified analysis of both behavioral and traditional economics. It explore...

Behavioural Economics and Experiments addresses key topics within behavioural economics, exploring vital questions around decision-making and human...

Economic growth has extraordinarily increased the availability of market goods to satisfy peoples need for comfort, but at the same time it has als...

We live in a behavior economy, an environment in which people no longer engage with companies just by purchasing things, but they seek engagement w...

'Reason to Be Happy is a wise and witty book that shows how thinking clearly can help us find happiness in our daily lives, get more of what we wan...