Behavioural Economics
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Doughnut Economics: Seven Ways to Think Like a 21st-Century Economist
Kate RaworthCurrent price €15.35Original price €15.99The book that redefines economics for a world in crisis.Relentless financial crises. Extreme inequalities in wealth. Remorseless pressure on the en...
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Narrative Economics: How Stories Go Viral and Drive Major Economic Events
Robert J. ShillerCurrent price €17.59Original price €19.99From Nobel Prizewinning economist and New York Times bestselling author Robert Shiller, a groundbreaking account of how stories help drive economic...
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Misbehaving: The Making of Behavioural Economics
Richard H. ThalerCurrent price €16.28Original price €17.50RICHARD H. THALER: WINNER OF THE 2017 NOBEL PRIZE IN ECONOMICSShortlisted for the Financial Times and McKinsey Business Book of the Year AwardECONO...
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Brandy: 101 Sips of Wisdom For Attaining A Successful Brand
Reilly NewmanCurrent price €16.28Original price €18.50Current price €16.28Original price €18.50Save 12% -
When Do People Obey Laws?: Towards an Integrated Approach to Compliance
Shubhangi RoyCurrent price €102.82Original price €112.99This book examines the intricate dynamics of when individuals adhere to laws, taking into account the context in which laws attempt to shape human ...
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When Do People Obey Laws?: Towards an Integrated Approach to Compliance
Shubhangi RoyCurrent price €102.82Original price €112.99This book examines the intricate dynamics of when individuals adhere to laws, taking into account the context in which laws attempt to shape human ...
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La Economa Irracional: De Cmo nos Manipula el Sistema Econmico
Dante a UrbinaCurrent price €14.87Original price €15.99Current price €14.87Original price €15.99Save 7% -
Household Finance: An Introduction to Individual Financial Behavior
Dr. Richard DeavesCurrent price €21.57Original price €25.99Household Finance: An Introduction to Individual Financial Behavior speaks to both how people should and how people actually do make financial deci...
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Emerging Perspectives in Consumer Health and Safety
IGI GlobalCurrent price €252.55Original price €286.99In the continuously changing landscape of modern consumerism, the issue of consumer safety stands as a critical global issue for many people. From ...
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The Supply Chain Revolution: Innovative Sourcing and Logistics for a Fiercely Competitive World
Suman SarkarCurrent price €16.28Original price €18.50Current price €16.28Original price €18.50Save 12% -
Routledge Handbook of Behavioral Economics
Taylor & Francis LtdCurrent price €226.91Original price €243.99There is no doubt that behavioral economics is becoming a dominant lens through which we think about economics. Behavioral economics is not a singl...
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Consumer Casualties: Exploring the Economics of Habit, Information, and Uncertainty in Japan
J. WanCurrent price €92.69Original price €102.99Junmin Wan takes a two prong approach to analysing this pressure in Japan in his new volume Consumer Casualties. He first clarifies the consumer pr...
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G.L.S. Shackle
Kenneth A. LoparoCurrent price €92.69Original price €102.99This is an intellectual biography of G.L.S. Shackle, economic theorist, philosopher, and historian of economic theory. It explores how Shackle chal...
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Resolving Intergenerational Conflicts: An Approach from Philosophy, Economics, and Experiments
Toshiaki HiromitsuCurrent price €110.69Original price €122.99This book is an unprecedented consideration of the challenges of what we can do for generations yet to come. Many growing intergenerational conflic...
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The Next Billion Users: Digital Life Beyond the West
Payal AroraCurrent price €34.31Original price €38.99A digital anthropologist examines the online lives of millions of people in China, India, Brazil, and across the Middle Easthome to most of the wor...
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A New Foundation for Behavioral Economics: Homo Communitatis
H. JeffreyCurrent price €82.76Original price €88.99The existing paradigm for economics has long been acknowledged to be an inadequate model of economic behavior, just as Ptolemaic astronomy was an i...
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The Customer Centricity Playbook: Implement a Winning Strategy Driven by Customer Lifetime Value
Peter FaderCurrent price €19.35Original price €21.992019 AXIOM BUSINESS BOOK AWARD WINNER Featured in Forbes, NPR's Marketplace, and a Google Talk, The Customer Centricity Playbook offers actionable ...
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The Customer-Base Audit: The First Step on the Journey to Customer Centricity
Bruce G. S. HardieCurrent price €55.43Original price €62.99As a leader in your organization, you will be very familiar with your organizations key financial statements and monthly management reports. You ma...
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The Weight of Nature: How a Changing Climate Changes Our Minds, Brains and Bodies
Clayton AldernCurrent price €29.25Original price €32.50'Penetrating, intensely personal, and impossible to put down, this is a book you need to read.' Annie Proulx, winner of the Pulitzer Prize'This boo...
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The Origins and Dynamics of Inequality: Sex, Politics, and Ideology
Jon D. WismanCurrent price €35.09Original price €38.99Argues that the struggle over income, wealth, status and privilege-inequality-has been the principal, defining issue in human history and provides ...
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New Paternalism Meets Older Wisdom: Looking to Smith and Hume on Rationality, Welfare and Behavioural Economics
Erik W. MatsonCurrent price €17.21Original price €18.50What can today's behavioural economists learn from the classical liberals of the past? Here, Erik Matson offers critical reflections on what he cal...
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Predictive Analytics for Marketers: Using Data Mining for Business Advantage
Barry LeventhalCurrent price €28.89Original price €33.99Predictive analytics has revolutionized marketing practice. It involves using many techniques from data mining, statistics, modelling, machine lear...
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Nudging
Mark WhiteheadCurrent price €23.39Original price €25.99Nudging is a controversial technique for changing peoples behaviours. It burst into public consciousness in the early 2000s with the launch of nudg...
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Nudging
Mark WhiteheadCurrent price €23.39Original price €25.99Nudging is a controversial technique for changing peoples behaviours. It burst into public consciousness in the early 2000s with the launch of nudg...
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Behavioral Economics: Applications in Human Services Programs
Larry S. ChowningCurrent price €255.74Original price €274.99This second, revised and expanded, edition of this popular collection, including 233 photos and sketches, represents the most comprehensive study o...
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The Scout Mindset: Why Some People See Things Clearly and Others Don''t
Julia GalefCurrent price €14.53Original price €17.50'Original, thought-provoking and a joy to read' Tim HarfordWinner of best smart thinking book (Business Book Awards) and a Guardian best books of 2...
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The Fight for Climate after COVID-19
Alice C. HillCurrent price €25.03Original price €27.50COVID-19 exposed the world's failure to prepare for the worst -- can we learn to build back better? The COVID-19 pandemic has hit our world on a s...
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The Customer-Base Audit: The First Step on the Journey to Customer Centricity
Bruce G.S. HardieCurrent price €24.20Original price €27.50As a leader in your organization, you will be very familiar with your organizations key financial statements and monthly management reports. You ma...
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Trusting Nudges: Toward A Bill of Rights for Nudging
Cass R. SunsteinCurrent price €131.03Original price €143.99Many nudges aim to make life simpler, safer, or easier for people to navigate, but what do members of the public really think about these policies?...
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Laws of UX: Using Psychology to Design Better Products & Services
Jon YablonskiCurrent price €45.91Original price €55.99An understanding of psychology-specifically the psychology behind how users behave and interact with digital interfaces-is perhaps the single most ...
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Behavioral Economics
Edward CartwrightCurrent price €61.37Original price €65.99Over the last few decades behavioral economics has revolutionized the discipline. It has done so by putting the human back into economics, by recog...
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100 Proven Ways to Acquire and Keep Clients for Life
C. Richard WeylmanCurrent price €25.08Original price €28.50Understand the Keys to Client Acquisition and Lasting RelationshipsMaking powerful connections with a prospective client, so they engage and stay w...
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Culture Shift: A Practical Guide to Managing Organizational Culture
Kirsty BashforthCurrent price €23.32Original price €26.50Shortlisted for the 2020 Business Book Awards Nowadays, stakeholder consideration focuses as much on an organizations culture as it does on the bo...
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Consumer Behavior, Global Edition -- MyLab Marketing with Pearson eText Access Code
Cristel RussellCurrent price €52.79Original price €59.99Consumer Behavior: Buying, Having, and Being, Global Edition covers all of the processes involved when we select, purchase, use or dispose of produ...
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Bohemian Behaviour
PUNEET TYAGI PH D & KRISHNA NATH PANDEY PHD KRISHNA NATH PANDEY PHDCurrent price €16.28Original price €17.50Current price €16.28Original price €17.50Save 7% -
The Truth About Pricing
Melina PalmerCurrent price €19.35Original price €21.99Discover The Truth About Profitable Pricing#1 New Release in Business Pricing and Business Purchasing & BuyingThe ultimate guide to pricing mas...
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Consumer Culture Theory
Sage Publications LtdCurrent price €43.99Original price €49.99*NOW FULLY UPDATED AND EXPANDED WITH SIX NEW CHAPTERS* Over the past forty years, Consumer Culture Theory (CCT) has emerged as a distinctive field ...
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Consumer Culture Theory
Sage Publications LtdCurrent price €117.91Original price €133.99*NOW FULLY UPDATED AND EXPANDED WITH SIX NEW CHAPTERS* Over the past forty years, Consumer Culture Theory (CCT) has emerged as a distinctive field ...
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Islamic Finance: New Trends in Law and Regulation
Springer International Publishing AGCurrent price €155.69Original price €172.99This volume discusses the new trends in law and regulation in Islamic finance. Islamic finance is a particular component of the global financial sy...
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The Pricing Compass: Finding the Solution to Your Pricing Puzzle
Jan Y. YangCurrent price €38.71Original price €43.99This book provides business owners and practitioners with a comprehensive and pragmatic guide to pricing, which lays out the essential steps to pro...
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The Things We Love: How Our Passions Connect Us and Make Us Who We Are
Aaron AhuviaCurrent price €25.08Original price €28.50Books, baseball cards, ceramic figurines, art, iPhones, clothing, cars, music, dolls, furniture, and even nature itself. If you're like most people...
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Nudging towards Health: A Tool to Influence Human Behavior in Health Policy
Frantiek OchranaCurrent price €33.22Original price €36.50An analysis of nudging as a tool for influencing human health behavior. Behavioral economics sees nudges as ways to encourage people to re-evaluate...
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Reason to Be Happy: Why logical thinking is the key to a better life
Kaushik BasuCurrent price €20.01Original price €21.99'Reason to Be Happy is a wise and witty book that shows how thinking clearly can help us find happiness in our daily lives, get more of what we wan...
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The Role of Women in Turkish Economy: Current Situation, Problems and Policies
Peter Lang AGCurrent price €57.59Original price €63.99The contributing authors in this book emphasize that in Turkey the female labor force participation rate is distinctly lower than in advanced econo...
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Foundations of Corporate Heritage
Taylor & Francis LtdCurrent price €27.27Original price €30.99Heritage is increasingly recognised as a significant corporate concern, with corporate heritage brands and identities often forming an important pa...
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The Social Brain: The Psychology of Successful Groups
Robin DunbarCurrent price €15.40Original price €17.50'A remarkable and important book . . . a highly accessible, timely and invaluable guide to anybody working in groups.' Prof Paul Gilbert OBE______...
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Outcomes Over Output: Why customer behavior is the key metric for business success
Joshua SeidenCurrent price €16.28Original price €17.50Current price €16.28Original price €17.50Save 7%