Behavioural Economics
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Black Women in Management: Paid Work and Family Formations
Diane Chilangwa FarmerCurrent price €50.39Original price €55.99Black Women in Management identifies some of the differences and/or similarities that exist between these women's career choices and progression an...
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The Age of Addiction: How Bad Habits Became Big Business
David T. CourtwrightCurrent price €19.79Original price €21.99A mind-blowing tour de force that unwraps the myriad objects of addiction that surround usIntelligent, incisive, and sometimes grimly entertaining....
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Marketing to Gen Z: The Rules for Reaching This Vast--and Very Different--Generation of Influencers
Angie ReadCurrent price €16.65Original price €18.50Current price €16.65Original price €18.50Save 10% -
Leadership and Politics: New Perspectives in Business, Government and Society
Springer International Publishing AGCurrent price €137.69Original price €152.99This volume sheds light on the world of organizational politics, political leadership, and the pivotal roles played by employees and political lead...
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The Role of Financial Inclusion for Reaching Sustainable Development Goals
IGI GlobalCurrent price €163.79Original price €181.99Current price €163.79Original price €181.99Save 10% -
Connecting With Consumers Through Effective Personalization and Programmatic Advertising
IGI GlobalCurrent price €149.39Original price €165.99Current price €149.39Original price €165.99Save 10% -
How to Become Famous: Lost Einsteins, Forgotten Superstars, and How the Beatles Came to Be
Cass R. SunsteinCurrent price €27.19Original price €31.99Fame is like lightning. Taylor Swift, Bob Dylan, Leonardo da Vinci, Jane Austen, Oprah Winfreyall of them were struck. Why? What if they hadn't bee...
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Mixed Signals: How Incentives Really Work
Uri GneezyCurrent price €16.65Original price €18.50An informative and entertaining account of how actions send signals that shape behaviors and how to design better incentives for better results in ...
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The Property Species: Mine, Yours, and the Human Mind
Bart J. WilsonCurrent price €35.99Original price €39.99What is property, and why does our species have it? In The Property Species, Bart J. Wilson explores how humans acquire, perceive, and know the cus...
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Data-Driven Personalization: How to Use Consumer Insights to Generate Customer Loyalty
Zontee HouCurrent price €99.89Original price €110.99Make your marketing truly resonate by personalizing every message, powered by data, research and behavioral economics. To break through the nois...
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Data-Driven Personalization: How to Use Consumer Insights to Generate Customer Loyalty
Zontee HouCurrent price €37.79Original price €41.99Make your marketing truly resonate by personalizing every message, powered by data, research and behavioral economics. To break through the nois...
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You''Re About to Make a Terrible Mistake!: How Biases Distort Decision-Making and What You Can Do to Fight Them
Olivier SibonyCurrent price €16.65Original price €18.50'A masterful introduction to the state of the art in managerial decision-making. Surprisingly, it is also a pleasure to read Daniel Kahneman, auth...
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Impulse Economy: Understanding Mobile Shoppers and What Makes Them Buy
Gary SchwartzCurrent price €16.65Original price €18.50Current price €16.65Original price €18.50Save 10% -
The Laws of Wealth: Psychology and the secret to investing success
Daniel CrosbyCurrent price €17.99Original price €19.99From New York Times and USA Today bestselling author, Dr. Daniel Crosby-the behavioral finance book all investors have been waiting for. In The La...
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InCitations: Discovering a world of inspiration through quotes, words and expressions
Anthony TasgalCurrent price €16.65Original price €18.50InCitations offers a series of memorable quotes, aphorisms and expressions (that is, citations) and by delving into their history and meaning(s) yo...
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Upside: Profiting from the Profound Demographic Shifts Ahead
Kenneth GronbachCurrent price €16.65Original price €18.50Current price €16.65Original price €18.50Save 10% -
Binge Times: Inside Hollywood''s Furious Billion-Dollar Battle to Take Down Netflix
Dade HayesCurrent price €23.85Original price €26.50The first comprehensive account of the biggest wake-up call in the history of the entertainment business: the pivot to streaming. Go inside a dispa...
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Models of Obesity: From Ecology to Complexity in Science and Policy
Stanley J. UlijaszekCurrent price €75.59Original price €83.99Taking a comparative approach, this book investigates the ways in which obesity and its susceptibilities are framed in science and policy and how t...
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Belief and Organization
Palgrave MacmillanCurrent price €92.69Original price €102.99Examines the alternative belief systems which contemporary organizational actors live by and through which they seek to find meaning within the dom...
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Anticipations and Purchases: An Analysis of Consumer Behavior
Francis Thomas JusterCurrent price €45.89Original price €50.99The author is concerned with whether or not surveys of consumer anticipations can improve predictions of purchase behavior relative to predictions ...
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An Integrative Guide to Consumer Neuroscience
Peter KenningCurrent price €53.09Original price €58.99Consumer neuroscience is a complex, interdisciplinary, and emerging field that cuts across psychology, neuroscience, and consumer research. The boo...
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Housing Preferences of the Boomer Generation: How They Compare to Other Home Buyers
National Association of Home BuildersCurrent price €146.69Original price €162.99Housing Preferences of the Boomer Generation: How They Compare to Other Home Buyers is the latest study in NAHB's long history of tracking the evol...
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