Behavioural Economics
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The Scout Mindset: Why Some People See Things Clearly and Others Don''t
Julia GalefCurrent price €14.88Original price €17.50'Original, thought-provoking and a joy to read' Tim HarfordWinner of best smart thinking book (Business Book Awards) and a Guardian best books of 2...
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The Fight for Climate after COVID-19
Alice C. HillCurrent price €26.99Original price €29.99COVID-19 exposed the world's failure to prepare for the worst -- can we learn to build back better? The COVID-19 pandemic has hit our world on a s...
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The Customer-Base Audit: The First Step on the Journey to Customer Centricity
Bruce G.S. HardieCurrent price €24.20Original price €27.50As a leader in your organization, you will be very familiar with your organizations key financial statements and monthly management reports. You ma...
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Trusting Nudges: Toward A Bill of Rights for Nudging
Cass R. SunsteinCurrent price €134.09Original price €148.99Many nudges aim to make life simpler, safer, or easier for people to navigate, but what do members of the public really think about these policies?...
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Laws of UX: Using Psychology to Design Better Products & Services
Jon YablonskiCurrent price €45.91Original price €55.99An understanding of psychology-specifically the psychology behind how users behave and interact with digital interfaces-is perhaps the single most ...
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Behavioral Economics
Edward CartwrightCurrent price €61.19Original price €67.99Over the last few decades behavioral economics has revolutionized the discipline. It has done so by putting the human back into economics, by recog...
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100 Proven Ways to Acquire and Keep Clients for Life
C. Richard WeylmanCurrent price €25.65Original price €28.50Understand the Keys to Client Acquisition and Lasting Relationships#1 New Release in Marketing and Consumer Behavior, and Customer RelationsMaking ...
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Culture Shift: A Practical Guide to Managing Organizational Culture
Kirsty BashforthCurrent price €23.32Original price €26.50Shortlisted for the 2020 Business Book Awards Nowadays, stakeholder consideration focuses as much on an organizations culture as it does on the bo...
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Consumer Behavior, Global Edition -- MyLab Marketing with Pearson eText Access Code
Cristel RussellCurrent price €53.99Original price €59.99Consumer Behavior: Buying, Having, and Being, Global Edition covers all of the processes involved when we select, purchase, use or dispose of produ...
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Bohemian Behaviour
PUNEET TYAGI PH D & KRISHNA NATH PANDEY PHD KRISHNA NATH PANDEY PHDCurrent price €16.28Original price €17.50Current price €16.28Original price €17.50Save 7% -
Consumer Culture Theory
Sage Publications LtdCurrent price €44.99Original price €49.99*NOW FULLY UPDATED AND EXPANDED WITH SIX NEW CHAPTERS* Over the past forty years, Consumer Culture Theory (CCT) has emerged as a distinctive field...
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Consumer Culture Theory
Sage Publications LtdCurrent price €120.59Original price €133.99*NOW FULLY UPDATED AND EXPANDED WITH SIX NEW CHAPTERS* Over the past forty years, Consumer Culture Theory (CCT) has emerged as a distinctive field...
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The Things We Love: How Our Passions Connect Us and Make Us Who We Are
Aaron AhuviaCurrent price €29.25Original price €32.50Books, baseball cards, ceramic figurines, art, iPhones, clothing, cars, music, dolls, furniture, and even nature itself. If you're like most people...
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Reason to Be Happy: Why logical thinking is the key to a better life
Kaushik BasuCurrent price €19.79Original price €21.99'Reason to Be Happy is a wise and witty book that shows how thinking clearly can help us find happiness in our daily lives, get more of what we wan...
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The Role of Women in Turkish Economy: Current Situation, Problems and Policies
Peter Lang AGCurrent price €57.59Original price €63.99The contributing authors in this book emphasize that in Turkey the female labor force participation rate is distinctly lower than in advanced econo...
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Foundations of Corporate Heritage
Taylor & Francis LtdCurrent price €27.89Original price €30.99Heritage is increasingly recognised as a significant corporate concern, with corporate heritage brands and identities often forming an important pa...
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The Social Brain: The Psychology of Successful Groups
Robin DunbarCurrent price €15.75Original price €17.50'A remarkable and important book . . . a highly accessible, timely and invaluable guide to anybody working in groups.' Prof Paul Gilbert OBE______...
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Outcomes Over Output: Why customer behavior is the key metric for business success
Joshua SeidenCurrent price €16.28Original price €17.50Current price €16.28Original price €17.50Save 7% -
The Impact of Incomplete Contracts on Economics
Oxford University Press IncCurrent price €59.39Original price €65.99The 1986 article by Grossman and Hart A Theory of Vertical and Lateral Integration has provided a framework for understanding how firm boundaries ...
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Customer Experience 3.0: High-Profit Strategies in the Age of Techno Service
John GoodmanCurrent price €16.65Original price €18.50Current price €16.65Original price €18.50Save 10% -
Social Economics: Current and Emerging Avenues
Joan Costa-FontCurrent price €38.69Original price €42.99Current price €38.69Original price €42.99Save 10% -
Extraordinary Popular Delusions and the Madness of Crowds: Vol.1-3
Charles MacKayCurrent price €15.65Original price €17.99Current price €15.65Original price €17.99Save 13%