Behavioural Economics
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The Truth About Pricing
Melina PalmerCurrent price €19.35Original price €21.99Discover The Truth About Profitable Pricing#1 New Release in Business Pricing and Business Purchasing & BuyingThe ultimate guide to pricing mas...
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Consumer Culture Theory
Sage Publications LtdCurrent price €43.99Original price €49.99*NOW FULLY UPDATED AND EXPANDED WITH SIX NEW CHAPTERS* Over the past forty years, Consumer Culture Theory (CCT) has emerged as a distinctive field ...
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Consumer Culture Theory
Sage Publications LtdCurrent price €117.91Original price €133.99*NOW FULLY UPDATED AND EXPANDED WITH SIX NEW CHAPTERS* Over the past forty years, Consumer Culture Theory (CCT) has emerged as a distinctive field ...
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Islamic Finance: New Trends in Law and Regulation
Springer International Publishing AGCurrent price €155.69Original price €172.99This volume discusses the new trends in law and regulation in Islamic finance. Islamic finance is a particular component of the global financial sy...
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The Pricing Compass: Finding the Solution to Your Pricing Puzzle
Jan Y. YangCurrent price €38.71Original price €43.99This book provides business owners and practitioners with a comprehensive and pragmatic guide to pricing, which lays out the essential steps to pro...
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The Things We Love: How Our Passions Connect Us and Make Us Who We Are
Aaron AhuviaCurrent price €25.08Original price €28.50Books, baseball cards, ceramic figurines, art, iPhones, clothing, cars, music, dolls, furniture, and even nature itself. If you're like most people...
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Nudging towards Health: A Tool to Influence Human Behavior in Health Policy
Frantiek OchranaCurrent price €33.22Original price €36.50An analysis of nudging as a tool for influencing human health behavior. Behavioral economics sees nudges as ways to encourage people to re-evaluate...
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Reason to Be Happy: Why logical thinking is the key to a better life
Kaushik BasuCurrent price €20.01Original price €21.99'Reason to Be Happy is a wise and witty book that shows how thinking clearly can help us find happiness in our daily lives, get more of what we wan...
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The Role of Women in Turkish Economy: Current Situation, Problems and Policies
Peter Lang AGCurrent price €57.59Original price €63.99The contributing authors in this book emphasize that in Turkey the female labor force participation rate is distinctly lower than in advanced econo...
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Foundations of Corporate Heritage
Taylor & Francis LtdCurrent price €27.27Original price €30.99Heritage is increasingly recognised as a significant corporate concern, with corporate heritage brands and identities often forming an important pa...
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The Social Brain: The Psychology of Successful Groups
Robin DunbarCurrent price €15.40Original price €17.50'A remarkable and important book . . . a highly accessible, timely and invaluable guide to anybody working in groups.' Prof Paul Gilbert OBE______...
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Outcomes Over Output: Why customer behavior is the key metric for business success
Joshua SeidenCurrent price €16.28Original price €17.50Current price €16.28Original price €17.50Save 7% -
The Impact of Incomplete Contracts on Economics
Oxford University Press IncCurrent price €54.59Original price €59.99The 1986 article by Grossman and Hart A Theory of Vertical and Lateral Integration has provided a framework for understanding how firm boundaries ...
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Customer Experience 3.0: High-Profit Strategies in the Age of Techno Service
John GoodmanCurrent price €16.28Original price €18.50Current price €16.28Original price €18.50Save 12% -
Green Giants: How Smart Companies Turn Sustainability into Billion-Dollar Businesses
E. WilliamsCurrent price €16.28Original price €18.50Current price €16.28Original price €18.50Save 12% -
Social Economics: Current and Emerging Avenues
Joan Costa-FontCurrent price €39.98Original price €42.99Current price €39.98Original price €42.99Save 7% -
Extraordinary Popular Delusions and the Madness of Crowds: Vol.1-3
Charles MacKayCurrent price €15.65Original price €17.99Current price €15.65Original price €17.99Save 13% -
The 2-Hour Cocktail Party: How to Build Big Relationships with Small Gatherings
Nick GrayCurrent price €16.59Original price €19.99Current price €16.59Original price €19.99Save 17% -
Become Immune to Manipulation: How They Are Manipulating You (And How to Resist It)
Noah RevoyCurrent price €27.29Original price €29.99Current price €27.29Original price €29.99Save 9% -
Big Little Legends: How Everyday Leaders Build Irresistible Brands
Gair MaxwellCurrent price €17.59Original price €19.99Current price €17.59Original price €19.99Save 12% -
Big Little Legends: How Everyday Leaders Build Irresistible Brands
Gair MaxwellCurrent price €17.59Original price €19.99Current price €17.59Original price €19.99Save 12% -
Big Little Legends: How Everyday Leaders Build Irresistible Brands
Gair MaxwellCurrent price €17.59Original price €19.99Current price €17.59Original price €19.99Save 12% -
Extraordinary Popular Delusions and the Madness of Crowds
Charles MacKayCurrent price €17.39Original price €19.99Current price €17.39Original price €19.99Save 13% -
Economic Jihad: Putting the Kibosh on Antiquated Social Axioms Defining Us
Jo M SekimonyoCurrent price €17.59Original price €19.99Current price €17.59Original price €19.99Save 12% -
If Packaging Could Talk: unwrap the untapped value in your packaging for lasting brand success
Keran TurakhiaCurrent price €17.39Original price €19.99Current price €17.39Original price €19.99Save 13% -
Current Issues and Empirical Studies in Public Finance
Peter Lang AGCurrent price €67.75Original price €76.99Public finance is an inclusive field of study based on different disciplines. This bookbrings together studies in different fields of public financ...
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External Factors How Influences Consumer Behavior
John LokCurrent price €16.73Original price €17.99Current price €16.73Original price €17.99Save 7% -
Behavioral Economics: Applications in Human Services Programs
Nova Science Publishers IncCurrent price €255.74Original price €274.99Insights from behavioural economics, which combines findings from psychology and economics, suggest that a deeper understanding of decision-making ...
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Penetration. The New Battle for Mind Space and Shelf Space
Marcel L CorstjensCurrent price €28.60Original price €32.50Current price €28.60Original price €32.50Save 12% -
Institutional and Organizational Economics: A Behavioral Game Theory Introduction
Tore EllingsenCurrent price €56.31Original price €63.99Why do some countries succeed while others struggle? Why are some firms profitable while rivals fail? Why do some marriages thrive and others end i...
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Institutional and Organizational Economics: A Behavioral Game Theory Introduction
Tore EllingsenCurrent price €17.59Original price €19.99Why do some countries succeed while others struggle? Why are some firms profitable while rivals fail? Why do some marriages thrive and others end i...
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