Behavioural Economics
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Behavioural Economics: Advanced Economic Policy and Theory
Han BleichrodtCurrent price €70.19Original price €77.99This book offers a course in behavioural economics at the upper undergraduate and graduate level. Behavioural economics has quickly become popular,...
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A Practical Guide for Startup Valuation: An Analytic Approach
Springer International Publishing AGCurrent price €65.69Original price €72.99This book sheds new light on the most important contemporary and emerging startup valuation topics. Drawing on the first-hand professional experien...
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Recent Advances in Modeling and Forecasting Kaiyu: Tools for Predicting and Verifying the Effects of Urban Revitalization Policy
Springer Verlag SingaporeCurrent price €128.69Original price €142.99This book is the first comprehensive presentation of a Kaiyu Markov model with covariates and a multivariate Poisson model with competitive destina...
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Principles of Behavioral Economics: Microeconomics and Human Behavior
Sanjit DhamiCurrent price €56.69Original price €62.99Principles of Behavioral Economics, written by an acknowledged leader in the field, provides a comprehensive introduction to one of the most exciti...
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Principles of Behavioral Economics: Microeconomics and Human Behavior
Sanjit DhamiCurrent price €120.59Original price €133.99Principles of Behavioral Economics, written by an acknowledged leader in the field, provides a comprehensive introduction to one of the most exciti...
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Dawn of Behavioural Finance, 1688
Vasileios KallinterakisCurrent price €71.99Original price €79.99The role of psychology in investment decisions has been amply debated during the past few decades, following the evolution of behavioural finance. ...
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Start with the Story: Brand-Building in a Narrative Economy
Kristian A AlomáCurrent price €23.85Original price €26.50Current price €23.85Original price €26.50Save 10% -
Subtypen pathologischer Gluecksspieler: Ergebnisse einer latenten Klassenanalyse
Sven ButhCurrent price €60.29Original price €66.99Current price €60.29Original price €66.99Save 10% -
Elevating B2B Sales Excellence: Professional F2F sales training
Tom CayCurrent price €13.59Original price €15.99Current price €13.59Original price €15.99Save 15% -
Secretos del xito en Redes de Mercadeo: Estrategias Comprobadas
Luis ZelayaCurrent price €16.19Original price €17.99Current price €16.19Original price €17.99Save 10% -
The Illusion of Value: How Brands Make You Pay More
Asa Eccleston KibilskiCurrent price €10.79Original price €11.99Current price €10.79Original price €11.99Save 10% -
The Power of Storytelling in Marketing: 15 Strategies to Help You Craft Your Story
Kristopher FloydCurrent price €10.79Original price €11.99Current price €10.79Original price €11.99Save 10% -
Consumer and Organizational Behavior in the Age of AI
IGI GlobalCurrent price €306.89Original price €340.99Current price €306.89Original price €340.99Save 10% -
The Literary Marketing Odyssey: (How To Market Your Book For Free)
Drew WohlfordCurrent price €12.59Original price €13.99Current price €12.59Original price €13.99Save 10% -
The Happiness Equation: The Surprising Economics of Our Most Valuable Asset
Nick PowdthaveeCurrent price €17.99Original price €19.99Why is marriage worth £200,000 a year?Why will having children make you unhappy?Why does happiness from winning the lottery take two years to arriv...
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Today is the Perfect Day to Improve Customer Experiences!: Understanding how customer experiences go wrong, so yours can go right!
Lisa D DanceCurrent price €17.99Original price €19.99Current price €17.99Original price €19.99Save 10% -
An Introduction to Cognitive Economics: The Science of Mistakes
Andrew CaplinCurrent price €39.59Original price €43.99This book introduces readers to cognitive economics, a rapidly emerging interdisciplinary science built on economic, psychological, and data scient...
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The Science of Personal Power: How to Build Confidence, Create Success, and Obtain Freedom
Chris LippCurrent price €24.23Original price €28.50Unlock the door to personal power, happiness, achievement, and strength in any situation In The Science of Personal Power, renowned professor and p...
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Automatic Authority: How to Write a Bestselling Book That Positions You as the Go-To Authority in Your Industry While Simplifying Your Marketing and Delivering a Constant Supply of Loyal Fans Eager...
Tarryn ReevesCurrent price €35.09Original price €38.99Current price €35.09Original price €38.99Save 10% -
Tashqi Mehnat Migratsiyasining Demografik Jarayonlarga Ta''siri [Andijon Viloyat Miqyosida]: (The Impact of Foreign Labor Migration on Demographic Processes, Andijon Region Scale)
Turg'unboyeva Azamjon QiziCurrent price €23.85Original price €26.50Current price €23.85Original price €26.50Save 10% -
CX-PRO - Beyond the Basics: Advanced Insights for Customer Experience Professionals
Palmetto PublishingCurrent price €23.39Original price €25.99Current price €23.39Original price €25.99Save 10% -
Automatic Authority: How to Write a Bestselling Book That Positions You as the Go-To Authority in Your Industry While Simplifying Your Marketing and Delivering a Constant Supply of Loyal Fans Eager...
Tarryn ReevesCurrent price €24.75Original price €27.50Current price €24.75Original price €27.50Save 10% -
The Organic Renaissance: Unveiling the Modern Dynamics of Sustainable Fare
Anushree TandonCurrent price €39.09Original price €45.99Current price €39.09Original price €45.99Save 15% -
The Organic Renaissance: Unveiling the Modern Dynamics of Sustainable Fare
Anushree TandonCurrent price €33.14Original price €38.99Current price €33.14Original price €38.99Save 15% -
Negotiation: An Ex-SPY''s Guide to Master the Psychological Tricks & Talking Tools to Become an Expert Negotiator in Any Situation
James DaughertyCurrent price €19.54Original price €22.99Current price €19.54Original price €22.99Save 15% -
An Introduction to Behavioral Finance and Asset Management: A Guide for Students and Professionals in Wealth Management
Yannick CoulonCurrent price €50.39Original price €55.99This book introduces readers to behavioral finance applied to wealth management. It explains essential behavioral biases and their damaging consequ...
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Elevating B2B Sales Excellence: Professional F2F sales training
Tom CayCurrent price €16.99Original price €19.99Current price €16.99Original price €19.99Save 15% -
The Laws of Wealth: Psychology and the secret to investing success
Daniel CrosbyCurrent price €29.25Original price €32.50From New York Times and USA Today bestselling author, Dr Daniel Crosby, comes the behavioral finance book all investors have been waiting for. In T...
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Soul of Sales: The Nine Universal Laws: Encouraging Integrity & Eliminating Deception for Sales Success
Rohit BassiCurrent price €17.09Original price €18.99Current price €17.09Original price €18.99Save 10% -
Toward a Wider Vision of Behavioral Economics
Peter E EarlCurrent price €17.09Original price €18.99Current price €17.09Original price €18.99Save 10% -
Digital Marketing and Consumer Engagement: Concepts, Methodologies, Tools, and Applications, VOL 2
Business Science ReferenceCurrent price €316.79Original price €351.99Current price €316.79Original price €351.99Save 10% -
Economic and Financial Market Behaviour: The Autopoietic Market Hypothesis
Camelia Oprean-StanCurrent price €110.69Original price €122.99This book explores the interplay between financial markets, economic systems, and society. Through introducing the concept of autopoiesis, based on...
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Power, Politics and Influence: Exercising Followership, Leadership, and Practicing Politics
Springer International Publishing AGCurrent price €119.69Original price €132.99This book comprehensively explores the foundational principles of power, influence, and organizational politics, presenting actionable approaches f...
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The Psychology of Consumer Behavior: Understanding What Drives FMCG Purchases
Faisal JamilCurrent price €16.65Original price €18.50Current price €16.65Original price €18.50Save 10% -
Islamic Sustainable Finance, Law and Innovation: Opportunities and Challenges
Springer International Publishing AGCurrent price €173.69Original price €192.99This volume discusses the role and characteristics of Islamic finance and how it can contribute to a sustainable financial system. Islamic finance ...
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Outthink. Outperform.: Transform Your Organization Through Behavioral Marketing
Roger HurniCurrent price €17.99Original price €19.99Current price €17.99Original price €19.99Save 10% -
Perspectives in Financial Therapy
Springer International Publishing AGCurrent price €119.69Original price €132.99As we deepen our understanding of the interplay between money and psychology, financial therapy has emerged as a popular field of study. This book ...
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H2H Marketing: Case Studies on Human-to-Human Marketing
Springer International Publishing AGCurrent price €79.19Original price €87.99H2H Marketing focuses on redefining the role of marketing by reorienting the mindset of decision-makers and integrating the concepts of Design Thin...
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The Age of Capitalism, Consumer Culture, and the Collapse of Nature in the Anthropocene
Jack ThornburgCurrent price €102.59Original price €113.99The Age of Capitalism, Consumer Culture, and the Collapse of Nature in the Anthropocene argues that the stability of post-industrial, postmodern so...
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Foundations of Sentient Marketing: Harnessing AI to Transform Customer Engagement
Candace GillhoolleyCurrent price €17.99Original price €19.99Current price €17.99Original price €19.99Save 10% -
From Zero to Seven Figures: Proven Methods for Business Success
Lewis B RobinsonCurrent price €23.39Original price €25.99Current price €23.39Original price €25.99Save 10% -
Fundamentos del Marketing y las Ventas en la Era Digital
Gerardo Escudero SamaraCurrent price €17.99Original price €19.99Current price €17.99Original price €19.99Save 10% -
Accountable: How we Can Save Capitalism
Michael O'LearyCurrent price €17.99Original price €19.99Uses a combination of great stories and thoughtful analysis to suggest that we must find a way to change the purpose of our corporations if we are ...
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Unleash the Power of Customer Engagement & Advocacy: Practical guide towards customer advocacy incl. end-to-end cookbook for successful Customer Advisory Boards
Timo WagenblattCurrent price €15.75Original price €17.50Current price €15.75Original price €17.50Save 10%