Behavioural Economics
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The Organic Renaissance: Unveiling the Modern Dynamics of Sustainable Fare
Anushree TandonCurrent price €33.14Original price €38.99Current price €33.14Original price €38.99Save 15% -
Negotiation: An Ex-SPY''s Guide to Master the Psychological Tricks & Talking Tools to Become an Expert Negotiator in Any Situation
James DaughertyCurrent price €19.54Original price €22.99Current price €19.54Original price €22.99Save 15% -
An Introduction to Behavioral Finance and Asset Management: A Guide for Students and Professionals in Wealth Management
Yannick CoulonCurrent price €50.39Original price €55.99This book introduces readers to behavioral finance applied to wealth management. It explains essential behavioral biases and their damaging consequ...
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Elevating B2B Sales Excellence: Professional F2F sales training
Tom CayCurrent price €16.99Original price €19.99Current price €16.99Original price €19.99Save 15% -
The Laws of Wealth: Psychology and the secret to investing success
Daniel CrosbyCurrent price €29.25Original price €32.50From New York Times and USA Today bestselling author, Dr Daniel Crosby, comes the behavioral finance book all investors have been waiting for. In T...
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Soul of Sales: The Nine Universal Laws: Encouraging Integrity & Eliminating Deception for Sales Success
Rohit BassiCurrent price €17.09Original price €18.99Current price €17.09Original price €18.99Save 10% -
Toward a Wider Vision of Behavioral Economics
Peter E EarlCurrent price €17.09Original price €18.99Current price €17.09Original price €18.99Save 10% -
Digital Marketing and Consumer Engagement: Concepts, Methodologies, Tools, and Applications, VOL 2
Business Science ReferenceCurrent price €316.79Original price €351.99Current price €316.79Original price €351.99Save 10% -
Economic and Financial Market Behaviour: The Autopoietic Market Hypothesis
Camelia Oprean-StanCurrent price €110.69Original price €122.99This book explores the interplay between financial markets, economic systems, and society. Through introducing the concept of autopoiesis, based on...
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Power, Politics and Influence: Exercising Followership, Leadership, and Practicing Politics
Springer International Publishing AGCurrent price €119.69Original price €132.99This book comprehensively explores the foundational principles of power, influence, and organizational politics, presenting actionable approaches f...
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The Psychology of Consumer Behavior: Understanding What Drives FMCG Purchases
Faisal JamilCurrent price €16.65Original price €18.50Current price €16.65Original price €18.50Save 10% -
Islamic Sustainable Finance, Law and Innovation: Opportunities and Challenges
Springer International Publishing AGCurrent price €173.69Original price €192.99This volume discusses the role and characteristics of Islamic finance and how it can contribute to a sustainable financial system. Islamic finance ...
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Outthink. Outperform.: Transform Your Organization Through Behavioral Marketing
Roger HurniCurrent price €17.99Original price €19.99Current price €17.99Original price €19.99Save 10% -
Perspectives in Financial Therapy
Springer International Publishing AGCurrent price €119.69Original price €132.99As we deepen our understanding of the interplay between money and psychology, financial therapy has emerged as a popular field of study. This book ...
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H2H Marketing: Case Studies on Human-to-Human Marketing
Springer International Publishing AGCurrent price €79.19Original price €87.99H2H Marketing focuses on redefining the role of marketing by reorienting the mindset of decision-makers and integrating the concepts of Design Thin...
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The Age of Capitalism, Consumer Culture, and the Collapse of Nature in the Anthropocene
Jack ThornburgCurrent price €102.59Original price €113.99The Age of Capitalism, Consumer Culture, and the Collapse of Nature in the Anthropocene argues that the stability of post-industrial, postmodern so...
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Foundations of Sentient Marketing: Harnessing AI to Transform Customer Engagement
Candace GillhoolleyCurrent price €17.99Original price €19.99Current price €17.99Original price €19.99Save 10% -
From Zero to Seven Figures: Proven Methods for Business Success
Lewis B RobinsonCurrent price €23.39Original price €25.99Current price €23.39Original price €25.99Save 10% -
Fundamentos del Marketing y las Ventas en la Era Digital
Gerardo Escudero SamaraCurrent price €17.99Original price €19.99Current price €17.99Original price €19.99Save 10% -
Accountable: How we Can Save Capitalism
Michael O'LearyCurrent price €17.99Original price €19.99Uses a combination of great stories and thoughtful analysis to suggest that we must find a way to change the purpose of our corporations if we are ...
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Unleash the Power of Customer Engagement & Advocacy: Practical guide towards customer advocacy incl. end-to-end cookbook for successful Customer Advisory Boards
Timo WagenblattCurrent price €15.75Original price €17.50Current price €15.75Original price €17.50Save 10%