Behavioural Economics

Fame is like lightning. Taylor Swift, Bob Dylan, Leonardo da Vinci, Jane Austen, Oprah Winfreyall of them were struck. Why? What if they hadn't bee...

An informative and entertaining account of how actions send signals that shape behaviors and how to design better incentives for better results in ...

What is property, and why does our species have it? In The Property Species, Bart J. Wilson explores how humans acquire, perceive, and know the cus...

Make your marketing truly resonate by personalizing every message, powered by data, research and behavioral economics. To break through the nois...

Make your marketing truly resonate by personalizing every message, powered by data, research and behavioral economics. To break through the nois...

'A masterful introduction to the state of the art in managerial decision-making. Surprisingly, it is also a pleasure to read  Daniel Kahneman, auth...

From New York Times and USA Today bestselling author, Dr. Daniel Crosby-the behavioral finance book all investors have been waiting for. In The La...

InCitations offers a series of memorable quotes, aphorisms and expressions (that is, citations) and by delving into their history and meaning(s) yo...

Taking a comparative approach, this book investigates the ways in which obesity and its susceptibilities are framed in science and policy and how t...

Examines the alternative belief systems which contemporary organizational actors live by and through which they seek to find meaning within the dom...

The author is concerned with whether or not surveys of consumer anticipations can improve predictions of purchase behavior relative to predictions ...

Consumer neuroscience is a complex, interdisciplinary, and emerging field that cuts across psychology, neuroscience, and consumer research. The boo...

Housing Preferences of the Boomer Generation: How They Compare to Other Home Buyers is the latest study in NAHB's long history of tracking the evol...

We are all immersed in a sea of social norms, but they are sometimes tricky to observe with any clarity. They are often invisible to us and emerge ...

Who would have guessed that the first sports bra was made out of two jockstraps sewn together or that it succeeded because of federal anti-discrimi...

A timely examination of the attachments we form to objects and how they might be used to reduce waste Rampant consumerism has inundated our planet ...

Breaking one's dieting rule or resolution to quit smoking, procrastination, convenient lies, even the failure of entire nations to follow through w...

Economic regulation affects us all, shaping how we access essential services such as water, energy and transport, as well as how we communicate wit...

A powerful call to action, Customer Centricity upends some of our most fundamental beliefs about customer service, customer relationship management...

The market for green products has expanded rapidly over the last decade, but most consumers need something more than eco-benefits to motivate their...

The market for green products has expanded rapidly over the last decade, but most consumers need something more than eco-benefits to motivate their...

The health care industry in the U.S. is peculiar. We spend close to 18% of our GDP on health care, yet other countries get better resultsand we don...

An authoritative graduate textbook on information choice, an exciting frontier of research in economics and financeMost theories in economics and f...

This is an ideal reference for those looking to understand, study, and practice community engagement and outreach. It discusses the different ways ...

The Price is Right is televisions longest-running game show. Since its inception in 1956, contestants have won cars, tropical vacations, diamond je...

WINNER: 2023 American Marketing Association Foundation Leonard L. Berry Marketing Book Award WINNER: 2024 Axiom Business Book Awards - Silver Medal...

WINNER: 2023 American Marketing Association Foundation Leonard L. Berry Marketing Book Award WINNER: 2024 Axiom Business Book Awards - Silver Medal...

An exploration of Friedrich Hayek's contribution to the foundation of behavioural economics, and how his work interacted with and complemented that...

The practice of charging interest on loans has been controversial since it was first mentioned in early recorded history. Lending is a powerful eco...