Business Innovation

Machine Learning and Artificial Intelligence in Marketing and Sales explores the ideas, and the statistical and mathematical concepts, behind Artif...

Focusing on sustainable innovation in emerging economies, this book is amongst the first to identify how these perspectives can be used by entrepre...

The interactive dimension is crucial for the development and growth companies and of the economy. In management, creating and appropriating value...

We live in the Age of Knowledge but we are heading towards the Age of Imagination. However, our current education systems still divide arts and bus...

This book presents the future directions of the digital economy post Covid-19 era. The chapters of this book cover contemporary topics on digital e...

The Cloud Native Attitude puts the power of cutting-edge cloud technology right into your hands by exploring what it truly means in practice. Movin...

This volume analyses maritime decarbonization from various perspectives. It contains unique approaches and tools in four areas: scenarios, value ch...

Failure in R&D efforts are fairly common and with many factors that contribute to the outcome. This book focuses on the role of principal inves...

This book presents a comprehensive compilation of the latest research into digital disruption in the media industry. The perspectives are different...

This book is an open access book. Following the edited volume New Digital Work focusing on Digital Sovereignty at the workplace, this volume with t...

The Fourth Industrial Revolution while creating many new opportunities, is inevitably going to lead to uncertainty around specific jobs and roles, ...

This book explores the evolution of intelligence research over the past two decades, emphasizing the development and implementation of intelligence...

THE BOOK FROM OMAR & MICHAEL IS A MASTERPIECE TO UNDERSTAND THE POSSIBILITIES OF HOW AI WILL CHANGE FUNDAMENTALLY OUR WORLD, BUSINESSES AND LIF...

In an era marked by the dominance of a few corporate giants, and the ease of replicating ideas at minimal costs, the imperative for organisations o...

Information systems research (IS) is an exciting multidisciplinary area that links the rapidly changing technology of information (or communication...

The book provides a theoretically sound and practical approach to systematically developing an innovation strategy using new strategic tools, there...

The first comprehensive textbook covering all aspects of the economics of innovation and the role of intellectual property in encouraging or discou...

Die Schriftenreihe Innovatives Wissensmanagement stellt der Wissenschaft sowie der Wirtschaftspraxis Fachbeiträge und Fallstudien in der Schnittmen...

This book on Artificial Intelligence (AI) explores its transformative potential for individuals and businesses. It covers AI basics and its applica...

This multidisciplinary book highlights the latest advances in the field of Information and Communication Technologies (ICTs) and various research d...