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Trust, Social Relations and Engagement: Understanding Customer Behaviour on the Web

★★★★★
★★★★★

English

By (author): D. Padua

Explains how all institutions have to turn their relationship with stakeholders into a 'social' one, which involves designing new Trust and Engagement strategies. A specific indication on how to build and measure value out of these strategies is offered by the innovative 'Value for Engagement Model'. See more
€92.69
€102.99
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Product Details
  • Dimensions: 140 x 216mm
  • Publication Date: 31 Jul 2012
  • Publisher: Palgrave Macmillan
  • Publication City/Country: United Kingdom
  • Language: English
  • ISBN13: 9780230391246

About D. Padua

DONATELLA PADUA Adjunct Professor of Sociology and of Methods of Analysis of the Complex Society at the University for Foreigners of Perugia Italy. She is also Researcher in Sociology and Scientific Director of Intelligent Positioning Research Centre UK. She has a Degree in Business Administration from the University 'La Sapienza' of Rome Italy and a PhD in Science of Education.

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