Business Studies: General

Theodore Levitts 1960 article Marketing Myopia is a business classic that earned its author the nickname the father of modern marketing. It is also...

If you are in business, you are in the business of behaviour - and unless a business influences behaviour, it will not succeed. In the last 50 ...

This book provides critical insights about how U.S. policymaking is likely to be imperiling America's future, and how only the most efficient an...

Most of us recognize that organizations are everywhere. You meet them on every street corner in the form of families and shops, study in them, work...