Designing and Delivering Superior Customer Value: Concepts, Cases, and Applications

Name: Designing and Delivering Superior Customer Value: Concepts, Cases, and Applications
Brand: Taylor & Francis Ltd
SKU: 9780367230197
Price: 61.19 EUR
Availability: InStock

★★★★★

English

By (author): Art Weinstein William C. Johnson

First Published in 1999, this book stresses the service aspects of an organization - especially customer service, marketing, and organizational responsiveness, and how to create and provide outstanding customer value to the target market(s). See more

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A01=Art WeinsteinA01=William C. JohnsonAge Group_UncategorizedAuthor_Art WeinsteinAuthor_William C. Johnsonautomatic-updateCategory1=Non-FictionCategory=KJSUCOP=United KingdomDelivery_Pre-orderLanguage_EnglishPA=Temporarily unavailablePrice_€50 to €100PS=Activesoftlaunch

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Product Details

Weight: 780g
Dimensions: 156 x 234mm
Publication Date: 23 Nov 2020
Publisher: Taylor & Francis Ltd
Publication City/Country: United Kingdom
Language: English
ISBN13: 9780367230197

About Art WeinsteinWilliam C. Johnson

Art Weinstein is a professor of marketing in the Huizenga School of Business and Entrepreneurship at Nova Southeastern University Fort Lauderdale. He earned his Ph.D. in 1991 from Florida International University. Dr. Weinstein is the author of The Handbook of Market Segmentation 3rd Edition and Defining Your Market as well as more than 70 scholarly articles and papers on customer-focused topics and marketing strategy issues. He was the founder and editor of the Journal of Segmentation in Marketing. Dr. Weinstein has consulted for many high-tech and service firms.

Designing and Delivering Superior Customer Value: Concepts, Cases, and Applications

Product Details

About Art WeinsteinWilliam C. Johnson

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