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A01=Dennis Herhausen
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Author_Dennis Herhausen
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Understanding Proactive Customer Orientation: Construct Development and Managerial Implications

★★★★★
★★★★★

English

By (author): Dennis Herhausen

Dennis Herhausen examines how managers can successfully probe latent needs and uncover future needs of customers, labeled as proactive customer orientation. Overall, a systematic change process is developed to guide managers that aim to increase their company's proactive customer orientation. See more
€50.39
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A01=Dennis HerhausenAge Group_UncategorizedAuthor_Dennis Herhausenautomatic-updateCategory1=Non-FictionCategory=KJSUCOP=GermanyDelivery_Delivery within 10-20 working daysLanguage_EnglishPA=AvailablePrice_€50 to €100PS=Activesoftlaunch
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Product Details
  • Dimensions: 148 x 210mm
  • Publication Date: 31 Aug 2011
  • Publisher: Gabler
  • Publication City/Country: Germany
  • Language: English
  • ISBN13: 9783834931016

About Dennis Herhausen

Dr. Dennis Herhausen completed his doctoral thesis under the supervision of Prof. Dr. Marcus Schögel at the Institute of Marketing at the University of St. Gallen.

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