Value as a Service: Embracing the Coming Disruption

About Rob Bernshteyn

Rob is the chief executive officer and president of Coupa and he drives the company s strategy and execution. Since 2009 Rob has led Coupa to a 100 percent revenue growth and over-95-percent customer renewal rate for six consecutive years. Rob has over two decades experience in the business software industry. He came to Coupa from SuccessFactors where he ran global product marketing and management as a member of the executive management team as the company scaled from an early start-up to a successful public company. Prior to that Rob directed product management at Siebel Systems where he helped build Siebel ERM into one of the company s fastest-growing product lines. Rob also did a stint in management consulting at McKinsey & Company and he spent four years at Accenture where he focused on global SAP systems implementations.Rob is a guest lecturer at Harvard and Stanford business schools and a frequent contributor to Forbes and Fortune magazines. He can often be heard providing commentary on major news programs including Bloomberg s Money Moves and NPR s Morning Edition. Rob holds a BS in information systems from the State University of New York at Albany and an MBA from Harvard Business School.