E-commerce: Business Aspects

This unique compendium provides a novel research on how time influences the conversions of advertising and product recommendation in E-commerce. It...

Fifteen years ago, a company was considered innovative if the CEO and board mandated a steady flow of new product ideas through the company’s innov...

Fifteen years ago, a company was considered innovative if the CEO and board mandated a steady flow of new product ideas through the company’s innov...

Practical negotiating skills, including those needed for cross-cultural negotiations have long been taught in classrooms, along with some of the th...

This book is a look into the world of the small business owner through their eyes – how the five different "tribes" of business perceive the world ...

Implementing e-business requires a dynamic approach that can respond to changes in technology, management direction, customer and supplier behavior...

There is hardly an aspect of internet music promotion, sale and distribution which does not have a legal dimension. Since the stakeholders in the p...

The international transfer of technology is one of the most important features of the global economy. However, the literature on it is sparse. This...

Shops are facing tough times: recession, local legislation, parking problems, competition from the internet and the strong position of suppliers. B...

This book provides a framework for evaluating big data and cloud computing based on how they evolve to fit users’ needs in developing countries in ...

This book provides a framework for evaluating big data and cloud computing based on how they evolve to fit users’ needs in developing countries in ...

'e-Business Strategies for Virtual Organizations' enables IT managers and directors to develop and implement IT strategies and infrastructures for ...

The internet of things (IoT) has the potential to change how we live and work. It represents the next evolution of the computing revolution and wil...

The formula for the Future of Work is called SMAC - social, mobile, analytics and cloud on one integrated stack where each function enables another...

Social Media and Integrated Marketing Communication: A Rhetorical Approach explores social media in the areas of corporate identity, brand narrativ...

This updated edition of the book blends in new e-commerce technologies. Mobile commerce (M-commerce) and use of cloud computing are offering a ne...

The rapid pace and increasing convergence of internet, phone and other communications technologies has created extraordinary opportunities for busi...

Disruptive Business is a provocative and insightful redefinition of innovation as an outcome of human behaviour, a dynamic in constant change requi...

Convergenomics is about the megatrends that are shaping how people behave and organizations work. In this insightful analysis, Sang Lee and David O...

Information technologies (IT) shape economic space, but we have no clear map of the cyber economy since the "digital revolution" began in the early...

Information technologies (IT) shape economic space, but we have no clear map of the cyber economy since the "digital revolution" began in the early...

This volume in the "Advances in Management Information Systems" series offers a state-of-the-art survey of information systems research on electron...

For marketers, the Internet is increasing in importance. One important marketing issue is how to initiate, develop, and manage relationships with c...