E-commerce: Business Aspects

The handbook presents key contributions from scholars worldwide, providing a comprehensive exploration of current trends in media industries from d...

THE INSTANT NEW YORK TIMES BESTSELLERA compelling vision of where the internet should go and how to get there. Sam Altman, CEO, OpenAI_A potent exp...

Mobile Marketing is a clear, practical guide to harnessing the mobile consumer and tackling the rising challenges of divided user attention across ...

Understand how to reach and engage with the modern buyer using this bestseller. Social Selling outlines how to implement a social selling strategy ...

The internet is shrinking the world; local brick and mortar businesses are finding more competition than ever before, primarily from `out of towner...

Volume 23B includes two chapters covering problems and implementations of solutions in e-services adoption processes in developing nations. The fir...

To increase brand awareness, engagement and revenue, companies are acknowledging the importance of integrating social media marketing in their over...

This volume serves to recognize the uniqueness of the moment; the number of new users of e-services worldwide will double during 2015-2018 (moving ...

When relations are facilitated by communication technologies such as e-business, food supply networks can improve efficiency, flexibility and effec...

When relations are facilitated by communication technologies such as e-business, food supply networks can improve efficiency, flexibility and effec...

The real story about how to be a successful seller on Amazon, from a leading consultant. Amazon is the most powerful business incubator in the hist...

FAZED BY FACEBOOK? TONGUE-TIED BY TWITTER? LOST ON LINKEDIN? LEARN HOW TO NAVIGATE THE SOCIAL MEDIA JUNGLE, AND FIND OUT HOW TO GET YOUR BUSINESS N...

SEO is important for every business no matter its industry or competition. Optimizing a website will enable web developers to create content that i...

Using image and film advertisements, interviews, social media and public and private archives, Luxury Fashion and Media Communication offers an int...

The book examines how to increase synergies between socioeconomic development goals, climate change policies, and digital technologies, offering gu...

Today's Complete, Focused, Up-to-Date Guide to Analytics for Ecommerce Profit from analytics throughout the entire customer experience and lifecy...

The ultimate companion for any small business owner - Holly Tucker, Founder of notonthehighstreet and Holly & CoI dare you to read this book an...