E-commerce: Business Aspects

How to match the right marketing approach to your product, by legendary business thinker Seth Godin.The shiny new marketing technique isn't necessa...

The world of fundraising is changing.In an increasingly digital world, traditional in-person fundraising events are bringing in less and less suppo...

This book delves into the essential concepts and technologies of acquiring systems. It fills the gap left by manuals and standards and provides pra...

Brand Protection Online is a go-to guide for any user or adviser in need of strategies to combat IP infringement in the digital world or to get up ...

The internet has changed the way consumers interact with companies. Businesses must maintain good levels of customer service in a digital world whe...

Since 1990, direct sales have attracted over two million recruits in Mexico and are characterized by a belief in the power of positive thinking. Th...

Optimizing Digital Strategy explores the choices facing organizations in the rapidly changing world of technology-enabled business. From performanc...