E-commerce: Business Aspects

The handbook presents key contributions from scholars worldwide, providing a comprehensive exploration of current trends in media industries from d...

THE INSTANT NEW YORK TIMES BESTSELLERA compelling vision of where the internet should go and how to get there. Sam Altman, CEO, OpenAI_A potent exp...

Mobile Marketing is a clear, practical guide to harnessing the mobile consumer and tackling the rising challenges of divided user attention across ...

Understand how to reach and engage with the modern buyer using this bestseller. Social Selling outlines how to implement a social selling strategy ...

The internet is shrinking the world; local brick and mortar businesses are finding more competition than ever before, primarily from `out of towner...

Volume 23B includes two chapters covering problems and implementations of solutions in e-services adoption processes in developing nations. The fir...

To increase brand awareness, engagement and revenue, companies are acknowledging the importance of integrating social media marketing in their over...

This volume serves to recognize the uniqueness of the moment; the number of new users of e-services worldwide will double during 2015-2018 (moving ...